It’s the spicy ingredient that gives chili its name and heat.
What is chili pepper?
This frozen dessert is often served in a cone and comes in flavors like chocolate, vanilla, and strawberry.
What is ice cream?
Beginning in the 1960s in El Paso, WB Liquors originally operated under this company name that referenced the sale of beverages.
What is Western Beverages?
This classic bean is a staple in chili (and cowboy campfires).
What are kidney beans?
This common ingredient gives cornbread its signature yellow color.
What is cornmeal?
Many chili recipes start by browning this type of meat.
What is ground beef?
This rich dessert features layers of ladyfingers soaked in coffee and mascarpone cheese.
What is tiramisu?
WB Liquors often locates its stores next to these membership warehouse clubs to provide convenient liquor access where direct sales are restricted.
What is Costco ?
Which day/event in the U.S. sees the most chili cook-offs?
What is Super Bowl Sunday?
Cornbread is a staple in this region of the United States, known for dishes like fried chicken and collard greens.
What is the South?
These legumes are often added to chili, especially in American recipes, though some Texans disagree.
What are beans? (let the debate begin!)
The name of this classic dessert means "burnt cream" in French.
What is crème brûlée?
WB Liquors offers a “Barrel Select” program, allowing customers to purchase exclusive bottles of whiskey that were selected by the company directly from these types of facilities.
What are distilleries?
This legume, popular in hummus, is also known as the garbanzo bean.
What is the chickpea?
This dairy ingredient, often used instead of regular milk, adds tang and tenderness to traditional Southern cornbread.
What is buttermilk?
According to legend, chili was first popularized in this U.S. state.
What is Texas?
This dessert, named after a ballerina, features meringue, whipped cream, and fresh fruit.
What is pavlova?
WB Liquors partnered with Woodford Reserve to pilot a new whiskey merchandising approach at The Colonnade store in San Antonio—organizing spirits by this instead of by traditional region or type.
What is flavor profile?
(They categorized whiskey as light/gentle, flavorful/spicy, full-bodied/robust.)
This animal is known to eat chili peppers with zero reaction.
What is a bird?
Adding this canned ingredient can make cornbread moist and slightly sweet — it's not whole kernels!
What is creamed corn?
This international chili variety from Thailand is small but packs intense heat, often scoring over 50,000 on the Scoville scale.
What is a bird’s eye chili?
A Middle Eastern dessert made with shredded phyllo dough, soaked in syrup and often layered with cheese or nuts.
What is kanafeh (or kunafa)?
When WB Liquors began, many stores originated as leased liquor departments inside this now-defunct general-merchandise chain in El Paso during the 1960s.
What is Fed Mart?
Known as the "miracle bean," this legume has been genetically modified to produce human insulin.
What is the soybean?
A New England version of cornbread, often steamed in cans, is known by this dark, molasses-infused name.
What is Boston brown bread?