Mao Era (1949–1970s)
This type of visual art was widely used to spread revolutionary messages.
What are propaganda posters?
This region’s pop music became wildly popular in mainland China.
What is Hong Kong/Taiwan pop music?
This national broadcaster dominated Chinese media during this era.
What is CCTV?
This all‑in‑one app handles messaging, payments, mini‑programs, and more.
What is WeChat?
This dumpling-shaped food symbolizes wealth because it resembles silver ingots.
What are dumplings (jiǎozi)?
These theatrical productions promoted socialist heroes and model citizens.
What are revolutionary operas?
This martial arts film genre surged in popularity during the cultural opening.
What are kung fu films?
This TV genre became a staple of everyday entertainment.
What are soap operas?
This short‑video platform is the Chinese version of TikTok.
What is Douyin?
This dish symbolizes “surplus” and prosperity because its name sounds like “abundance.”
What is fish (yú)?
This broadcast medium helped unify messaging across the country.
What is radio?
This Japanese art form contributed to the “cultural fever” of the era.
What is anime?
These large‑scale dramas retold China’s past with big budgets and mass appeal.
What are historical epics?
This microblogging site acts like a hybrid of Twitter and Instagram.
What is Weibo?
This sticky dessert represents rising success year after year.
What is niángāo?
This entertainment format was tightly restricted, with only a few approved works.
What is film?
This country’s TV shows became newly accessible and influential.
What is American TV?
This new digital space began shaping youth culture and fandoms.
What is internet culture?
This lifestyle platform focuses on reviews, tutorials, and aspirational shopping.
What is Xiaohongshu?
These uncut noodles symbolize a long and uninterrupted life.
What are longevity noodles?
In the 1950s–70s, China required all cultural works to follow one unified political message. What was this approach called?
What is uniform propaganda/controlled uniformity/state‑controlled culture?
This phrase describes the excitement sparked by foreign cultural imports.
What is cultural fever?
This trend describes how Chinese stars and genres rose through market‑driven media.
What is localization?
This phrase describes the era defined by platforms, algorithms, and fan‑driven culture.
What is the digital & platform revolution?
This mythical creature inspired the use of red decorations and loud noises to scare away evil.
What is Nian?