Events
True or false?
Chipotle's stock price plummeted from $758 to $400 in August, 2015 into 2016.
True
What is not a competitor of Chipotle?
1. Qdoba
2. Moes
3. Taco Bell
4. Applebees
4. Applesbees
True or False:
Chipotle is considered a "quick-service" and "fast-food" restaurant?
False
What came first, Chipotle or Moes?
Chipotle
In what year did Chipotle suffer extreme trouble, including Salmonella outbreaks, food poisoning, food contamination, etc.?
2015
Chiptoles is considered a ___________ restaurant, along with Moes, Qdoba, and Taco Bell.
Fast Casual
What year was Chipotle founded in?
1) 1991
2) 2002
3) 2005
4) 1993
Who is the Chipotle hire as the position of Chief Restaurant Officer to assist in overseeing the restaurants overall experience?
Scott Boatwright
How over many cases was there in Chipotle's 2018, food borne illness outbreak?
600
Who are Chipotle's two closest competitors?
Moes and Qdoba
What is the CEO's slogan or mantra?
Slow food, fast
How does Chipotle select their restaurant sites?
l. Studying surrounding area
ll. Studying demographics and business information in that area
lll. Studying available information on competitors
1) l
2) l & ll
3) l & ll
4) all the above
4) all the above
What 4 federal health organizations looked into and investigated the procedures and overall safety of Chipotle restaurants in 2015? (100 pts. for each correct answer)
Centers for Disease Control and Prevention,
U.S. Department of Agriculture’s Food Safety and Inspection Service
U.S. Food and Drug Administration
Federal Drug Administration
What was Taco Bell's "break through product" that reinvented the taco
Doritos Locos Taco
Who is the CEO and founder of Chipotle?
Steve Ells
In 2017, Steve Ells said
1) "Our focus this year will be to continue perfecting the dining experience, enhancing the guest experience through innovations in digital and catering, and reinvesting in our restaurants"
2) "Our focus this year is to continue perfecting the Chipotle experience, and overall gain confidence in the Chipotle brand which has been depleted due to past events."
3) "Our focus this year is to better the Chipotle name and become a brand outstanding from the rest of the hybrid fast casual restaurants."
1) "Our focus this year will be to continue perfecting the dining experience, enhancing the guest experience through innovations in digital and catering, and reinvesting in our restaurants"
What were the two infections most people suffered from during the 2015 outbreaks?
Norovirus and E Coli
Which of the following is Chipotles mission statement?
1) Mould the future of our nation by moulding the people
2) Food with Integrity
3) To bring flavor to people's lives through our communities
4) We take pride in making the best Mexican-style fast food, providing fast, friendly, & accurate service
2) Food with integrity
Steve Ells stepped down from CEO to this smaller position.
Executive Chairman
Define "Ingredients Reign"
1) advertising how to select products to be used in production
2) advertising campaign highlighting its carefully selected ingredients
3) advertising what ingredients are in products produced
4) advertising how important is it to eat healthier products/goods
2) advertising campaign highlighting its carefully selected ingredients