Founder: Hamdi Ulukaya
Where did Hamdi grow up?
Turkey
What company occupied the first Chobani Factory prior to Chobani moving in?
A). Kraft
B). General Mills
C). Pilsbury
A). Kraft
Who are the top four competitors for Chobani?
1). Yoplait.
2). Dannon
3). Fage
4). Siggy's
What are the four P's of Marketing?
Product, Price, Promotion, and Place
What did subjects did Ulukaya study in school in America?
English, and business
What year was Chobani founded?
2005
Within five years of Chobani's launch, how much was earned from sales?
A). $2 Billion
B). $1 million
C). $1 Billion
$1 Billion
What are the five environmental forces that affect a marketing decision?
1). Social
2). Economic
3). Technological
4). Competitive
5). Regulatory
In what year did Ulukaya come to the United States?
1994
What is the name of the state where Chobani's first yogurt products were sold?
New York State
Giving back: With Chobani's Shepherds foundation, how much of all sales does it give back to the charity?
10% of all of their profit.
Define: Marketing Program
What type of family farm did Hamdi Ulukaya grow up on?
Dairy Farm
What year was the official launch of Chobani?
2007
How much does a single serve cup of Chobani's Greek Yogurt cost?
$1.39
Define Societal Marketing Concept
The view that an organization should satisfy the needs of consumers in a way that provides for society's wellbeing.
What is Hamdi Ulukaya known as (nickname)?
The yogurt king
In 2011 where did Chobani expand to?
Victoria, Australia
How many different flavors of Chobani Greek Yogurt is there?
20
Define Marketing
The activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.