Health Endemic
These two condition specific partners will drive reach among qualified migraine patients, defending Botox against competitors.
What is Migraine.com and Migraine Again?
Name two out of the four Hearst publications that Linzess will be creating content collections with.
What is Women's Health, Men's Health, Good Housekeeping, and Oprah Mag?
BCM, MCM, and Linzess will utilize this partner's Performance Package and Retargeting capabilities to reach people at the time they are seeking solutions.
What is Xaxis?
What is Amobee?
Anna and Bia wore the same pants to present their 2019 recommendations. These pants were from _______.
What is Zara?
Linzess will use ___________ to leverage Performance Display and Premium Display to drive high-value onsite actions.
BONUS: This food was served in the most recent Conde Nast lunch & learn.
What is Parm?
BOTOX messaging will be served in Migraine-related condition content on premium health sites through this publisher.
What is AdPrime?
These partners are used to extend the reach of our brands' TV spots across the web.
What are FEPs?
Anna's apartment is located next to this historical New York landmark.
What is Trinity Church?
Both BCM and Linzess will be running condition centers and audience targeting with this partner.
What is WebMD?
BCM will leverage _______ to create three impactful videos, "Migraine in Two Minutes", "Things People With Chronic Migraine are Sick of Hearing", and "How I Stand Up to Migraines".
What is Conde Nast?
BCM will use this partner to create high impact mobile tactics to appeal to migraine information seekers.
What is Yieldmo?
Both brands will be running _____, a partner who will ask us to make 17 different tags and then tell us they didn't need them all along.
What is NBC?
___________ is both Anna and Bia's zodiac sign.
This partner will be used to target the search results pages and doctor profile pages of relevant migraine and headache specialists.
What is Healthgrades?
What is Well+Good?
Both Linzess and BCM will utilize these programmatic partners to mimic the look and feel of native content.
What is Nativo and Swoop?
An example of a reward that Jun Group uses to incentivize consumers that is not an extra life in a game.
What is chapter of a book or long-distance calling?
(Other answers at the discretion of Anna and Bia)
What is 28?
Using this partner's Migraine Visualizer, BCM will depict what happens during a migraine attack as well as prevention and treatment options.
This partner's custom Gut Check program will educate, connect, and encourage IBS sufferers to raise their expectations and talk to their HCP about unresolved constipation.
What is Everyday Health?
What is Hearst?
Through the use of their social listening tool "Brand Intelligence", this partner will be able to identify and align with conversations around BOTOX for Chronic Migraine.
What is Amobee?
This partner will be used for Linzess and BCM to retarget audiences of the brands' current TV spots or competitor spots immediately, during, or after ad exposure.
What is Tremor?
Anna and Bia recently attended the ________ concert at Terminal 5.
Who is LANY?