PR Concepts
A strategy that combines paid, earned, shared, and owned media to achieve results.
PESO
Responsible for developing communications strategy.
Polly
Getting to the right journalists.
George
Which of our offerings allows clients to send and track press releases?
PR Newswire
Who is Cision's current Chief Executive Officer?
Cali Tran
What a credible 3rd party says about your brand
Earned Media
Builds and maintains relationships with the media.
George (PR Generalist)
Limited budget.
Polly
T of F, Cision does not currently offer a solution for publishing Social Media Posts.
False; CisionOne Social
What major company did Cision acquire in 2021?
Brandwatch
The discipline to influence, engage, and build relationships with the media.
Public relations
Writes press releases, pitches to the media, prepares reports.
George
Proving how PR impacts overall business growth.
Polly
The aspect of CisionOne that allows you to engage and optimize messages to the media.
Outreach
During our brief stint as a publicly traded company, what was Cision's ticker symbol on the New York Stock Exchange?
CISN
Considered the father of public relations.
Edward Bernays
Works closely with executives and cross-department communications
Polly (Head of Comms)
Proving the success of journalist outreach.
George
The human arm of our organization, including executive media briefings and media analysis reports.
Cision Insights
Before our company was known as Cision what was it called?
Bacon’s Information
The metric used to determine potential audience.
Reach
Responsible for providing solutions to public relations professionals.
YOU (Cision Rep!)
Scattered tech stack, consolidation of resources.
Polly or George
Which publication did we exclusively partner with in 2023?
Dow Jones
In what year was our company rebranded as Cision?
2007