History
What year did City Lifestyle start?
2009
Week 4 on CC
$5,000
Budget is spent.
Identify, Isolate, Trial Close.
I hear you saying there's no budget left and its already allocated.. is there anything else that would keep you from partnering with me today besides budget? Okay, great. So you see the value of how this can help your business grow and if you had the budget then you would be able to move forward with a partnership today?" Look into their current budget.
What portion of our readers say they’ve made a purchase from a business featured in our magazine?
66% ( 2 out of 3 readers)
What are added values to be a partner with City Lifestyle?
VIP Events, 2 out of 3 readers purchase from our ads, city scene, business monthly, social media posts, landing page.
How many estimated publications do City Lifestyle have?
200 + (220)
Week 6 on CC
$8,000
Term
Identify. Isolate. Trial Close.
"I hear you saying you are a bit uncomfortable with the term. Other than that, is there anything else keeping you from moving forward with a partnership? ok great, so if we can find a term you are comfortable with, you are ready to partner today."
What percentage is our readership rate?
75%
What are the terms to offer at first?
36 months
Week 8 on CC
$11,000
I need to talk to my partner/spouse
Identify. Isolate. Trial Close.
"I totally respect that you want to run it by your spouse.... Is there anything else that's keeping you locking our space and partnering today? Okay great, if your partner was here and loved it, would you be ready to move forward today? Do you thnk they will like it and want to parnter?"
What is the percentage of readership are postcard mailers rate?
1%
What is the cancellation for a 36 month opt out?
18th months
Who is the founder of City Lifestyle?
Steven Schowengerdt
Week 10 on CC
$14,000
Price
Identify. Isolate. Trial Close. "I hear you saying the monthly investment is a concern for you. Other than the price is there anything else keeping you r from morning forward with a partnership? Great, If WE can find a more comfortable price, are you able to move forward today?"
What is the percentage of stack/rack mail readership rate?
18%
What is the tier revenue to hit GOLD?
30K - 40K
What are the core values of City Lifestyle?
Servant leadership, family spirit, integrity, passion, and excellence
Week 12 on CC
$16,000
Let me think about it.
Identify. Isolate. Trial Close.
"You want to think about it, I respect that... other than wanting to think on it, is there anything particular holding you back from partnering with me today? Ok, so what, specifically do you want to take more time to think about it?" Is it price or term?
How many impressions does the SOCIAL GOLD tier provide an ad partner?
50,000 impressions
400% more effective.