History
Launch Goals Timeline
Objection
Marketing/Sales
Build Value
100

What year did City Lifestyle start?

2009

100

Week 4 on CC

$5,600

100

Budget is spent. 

Identify, Isolate, Trial Close.

Okay, great. So you see the value of how this can help your business grow and if you had the budget then you would be able to move forward with a partnership today?" Look into their current budget. 

100

How many time do you ask for the sales?

3

100

What are added values to be a partner with City Lifestyle?

VIP Events, 2 out of 3 readers purchase from our ads, city scene, business monthly, social media posts, landing page.

200

How many estimated publications do City Lifestyle have?


220+

200

Week 6 on CC

$8,400

200

Term

Identify. Isolate. Trial Close.

200

What percentage is our readership rate?

75%

200

What are the terms to offer at first?

36 months

300
What city was the first publication in for City Lifestyle?
Leawood
300

Week 8 on CC

$11,200

300
I need to talk to my partner/spouse

Identify. Isolate. Trial Close.

Okay great, if your partner was here and loved it, would you be ready to move forward today?"

300

What is the percentage of postcard mailers rate?

1%

300

What is the cancellation for a 36 month opt out?

18th months

400

Who is the founder of City Lifestyle?

Steven Schowengerdt

400

Week 10 on CC

$14,000

400

Price


Identify. Isolate. Trial Close. If WE can find a more comfortable price, are you able to move forward today?"

400

What is the percentage of stack/rack mail readership rate?

18%

400

What is the tier revenue to hit GOLD?

30K - 40K

500

What are the core values of City Lifestyle?

Servant leadership, family spirit, integrity, passion, and excellence

500

Week 12 on CC

$16,800

500

Let me think about it.

Identify. Isolate. Trial Close.

Ok, so what, specifically do you want to take more time to think about it?"

500
How many impressions does the SOCIAL GOLD tier provide an ad partner?

50,000 impressions

500
What is the effective rate percentage for the combination of print + digital?

400% more effective.