Two Cities, One Identity
Architecture with a Twist
Brands Born Here
Innovation Then & Now
Old Salem & Early Creativity
100

This town was known for its faith, arts and education.

What is Salem?

100

This style of house was know for its straight through design.

What is Shotgun?

100

This global doughnut brand began in Winston-Salem in 1937 when people followed the smell.

What is Krispy Kreme?

100

This nickname reflects Winston-Salem's history of tobacco branding and mass marketing.

What is Camel City?

100

This Historic District preserves Moravian buildings, trades and traditions.

What is Old Salem?

200

This town was known for Industry.

What is Winston?

200
This Winston-Salem skyscraper inspired the design of the Empire State Building.

What is the Reynolds Buildung?

200

Despite its name, this famous hot sauce was invented in Winston-Salem.

What is Texas Pete?
200

This Winston-Salem company helped invent modern branding through mass advertising, packaging, and product identity.

What is R.J. Reynolds Tobacco Company?

200

This building is where single men would be sent to learn and master a trade.

What is the Single Brothers House?

300

The year that two towns, Winston and Salem merged to become Winston-Salem. 

What is 1913?

300

Once tobacco factories, this area is now a major research and innovative space.

What is Innovation Quarter?

300

This clothing brand helped make Winston-Salem a leader in affordable everyday essentials.

What is Hanes?

300

Winston-Salem became a national example of this innovative approach by turning old factories into arts spaces, work spaces, apartments, etc. 

What is Adaptive Reuse?

300

This religious group founded Salem in 1766 and valued music, crafts, and education.

Who are the Moravians?