Starbucks Overview
What items do Starbucks primarily sell?
Coffee
Name 1 of Starbucks main competitors
Dunkin, Mcdonalds
What is one of Starbucks' biggest strengths?
Strong global brand with loyal customers
What was our group's recommended strategy for Starbucks?
Product
What is Starbucks trying to improve in its stores?
Better store operations and renovations
Seattle, Pike Place Market
How do competitors challenge Starbucks?
Offering similar products at a lower price
What is one weakness of Starbucks?
Store cannibalization due to overexpansion
What is one example of a special drink Starbucks releases?
Pumpkin Spice Latte, Holiday Drinks, etc.
How does Starbucks encourage customers to return?
By expanding Starbucks Rewards and digital features
How many countries does Starbucks have locations in?
Over 80 countries
What economic factor negatively affects Starbucks?
Global inflation and recession sensitivity
What is 1 challenge that Starbucks' have had with their employees
Unionization
What is a new product strategy did we suggest Starbucks should focus on?
Premium Bean Collection with rare, high-quality beans
What is one way Starbucks plans to grow?
Opening more stores worldwide
Where is the Starbucks Headquarters located ?
Seattle, Washington
How does Starbucks differentiate itself from competitors?
Brand loyalty, operational efficiency, and global expansion
What is one major threat Starbucks faces?
Competition from local coffee shops and large chains
How can Starbucks make its new suggested products more affordable?
Offers smaller portions or value bundles
What does Starbucks want to improve for employees?
Better work culture and benefits
What year did Starbucks introduce the Drive- Thru option at their stores?
1994
What is a key advantage Starbucks has over competitors?
Strong digital presence with Starbucks Rewards program
Why is managing consistency across stores a challenge for Starbucks?
Due to complex global operations
What type of beans did we suggest Starbucks use to maintain its premium image?
High-quality beans
Where is the closes Starbucks location to Towson University campus ?