Acronyms
Used by advertisers to compare the efficiency of campaigns, this metric’s name includes the Latin word for “thousand.”
What is CPM (Cost Per Mille)
Introduced in the early 2000s, this dynamic out-of-home advertising format allows real-time updates, including weather-triggered messages and live data.
What is digital
Founded in 2011 by Eric Yuan, this video communications service saw explosive growth during the COVID-19 pandemic as millions shifted to remote work and virtual classrooms.
What is Zoom
A link provided to a customer including a time-stamped picture of install and reports on impressions delivered.
What is Clear Access or Proof of Performance (POP)
The Typical CPM for RADAR Connect
What is $10
Minimum of 4 weeks and 100 TRP
What is the blue and red big hit
Used heavily in television planning, but also in OOH this rating unit measures the percentage of a defined audience exposed to an advertisement—not to be confused with overall Gross Rating Points.
What is TRP (Total, Rating Points)
From the Latin for “going across,” this term describes the movement of people or goods from one place to another, often via public systems.
What is transit
Meaning “four” in Italian, this Audi drivetrain innovation revolutionized performance cars with full-time all-wheel-drive.
These shots rely on controlled lighting, shallow depth of field, and smooth textures to create visual perfection in beauty campaigns.
What are beauty shots
Measure the impact of your OOH campaign
What is RadarProof
One day only promotion with digital domination
What is a Roadblock
Blending economics, law, urban planning, and civic policy, this field deals with both the spaces people inhabit and the policies that govern them.
What is REPA (Real Estate Public Affairs)
Often considered premium out-of-home media, this form of advertising leverages dwell time in terminals to deliver high-impact messages to captive travelers.
What is airport advertising
This “advertising intelligence”-platform tracks media spend, creative, and campaign data across over 30 channels and millions of brands.
What is Media Radar
A marketing solution that allows brands to see who is visiting their stores, when they are visiting, and from where they are coming, enabling them to adjust targeting, messaging, and budgets in real-time.
What is Inflight Insights
The two words missing in this phrase: Extend the _____ of your OOH campaign by ______ people exposed to your billboards on their mobile devices.
What is Reach and Retargeting
Full motion and synced
What is 3 board view shed or US Bank boards
Core population nucleus and adjacent communities with high economic and social integration
What is CBSA (Core, Base, Statistical, Area
Derived from the word “post,” meaning to display publicly, these printed sheets have been used for centuries to convey messages to large audiences
What are posters
Part of Microsoft’s Power Platform, this business intelligence service connects to hundreds of data sources and uses DAX formulas to build advanced visual reports.
What is Power BI
Attribution solutions for a variety of marketing
goals including visitation, brand affinity, TV
tune in, mobile app usage, and more
What is Radar Proof
Planning solution that allows us to take OOH planning to the next level by aligning your target audience with our inventory.
What is RadarView
The 3 different sized Bulletins we offer.
What is 14 X 48, 12 X 50, and 10'6' X 36
Soldiers rely on this three-word phrase meaning a direct visual path to a target.
What is LOS (Line of Sight)
Referring to the use of machine-driven systems for media buying, this advertising approach relies on real-time bidding to optimize campaigns.
What is programmatic
Evolved from the legacy databases “The List Online” and “Redbooks”, this platform offers brand-agency relationship mapping, verified contacts every 60-120 days, and a predictive module called Edge.
What is Winmo
You pull this report for an overall spending for an advertiser..
What is Media Radar
This feature is: Exposes consumers while they are away from their homes & in the marketplace.
What is RadarConnect
Formerly referred to as the "Yard Signs"
What is a Spectacular
A metric is especially useful for comparing the performance of companies in the same industry, as it removes the impact of different financing decisions, tax environments, and accounting practices.
What is EBITDA ( Earnings Before Interest, Taxes, Depreciation, and Amortization)
Pre-selected collection of inventory that allows for quick and easy campaign planning, based on target impression levels, budget, and timing.
What is Clear Cast
Founded to simplify geospatial visualization, this platform automatically plots bulk address lists, color-codes groups, and creates shareable maps—all from your browser.
This type of study is conducted by a global data and insights company known for measuring consumer behavior, media consumption, and brand performance.
What is Kantar
Aligns exposed OOH audience data with your data, offering a customizable approach to planning, amplifying and measuring OOH campaigns.
What is RadarSync
Current number of bulletins in the MSP plant.
What is 396