The 4 C’s
This C is all about establishing rapport and building credibility with each client
What is Connect
This is when you gather and document info to identify client concerns in the skin assessment and recommendation system
What is Observe
This piece of equipment is also called a loupe
What is a magnifying lamp
This is the exchange of services, products, or expertise for money
What is Selling
This buyer type is open minded and takes a chance
What is a Ready Buyer
This C is all about producing functional, predictable, and pleasing results
What is Create
This is when you recommend products and future treatment services in the skin assessment and recommendation system
What is Teach
This piece of equipment can be used to see lesions under the skin during a skin analysis, because it uses a filtered black light and is used for every client.
What is a Wood’s Lamp
This is the art of professional recommendation
What is Successful Selling
This generation is especially loyal to brand and likes thinking “outside the box”
This C is when the “teach” portion is most important
What is Complete
This is when you identify the current state of skin and treatment goals during the skin assessment and recommendation system
What is Analyze
What is Look, Touch, and Ask
This is an endorsement to use a retail product or receive a treatment
What is Recommendation
This type of buyer purchases more for emotional reasons and may react to color or aroma
What is an Emotional Buyer
This C is when you will gain the clients consent
What is Consult
This is when you create and perform a customized service
What is Treat
This Fitzpatrick type has very fair skin and will never tan.
What is Type 1
This is what a product has to offer, such as an ingredient, size, or noting that it is a concentrated formula
What is a Feature
This generation spends more than any other generation and is focused on individual choices and freedom
What is Baby Boomers
This C is when you perform the Show, Tell, and Treat phase
What is Create
The show, tell, and treat portions all correspond with this C
What is Create
This skin type will feel oily around the T-zone 4 hours or earlier after cleansing
What is Combination
This is the reason why someone should actually buy a product, such as it is perfect for traveling, it has a renewing effect, or its an economical purchase
What is a Benefit
This generation is highly educated and likes to shop and prefers value over brand
What is Gen X