Restoration
This restoration service focuses on preventing mold growth after water damage.
What is mold remediation?
This type of natural disaster has increased demand for flood and water restoration in coastal regions.
What is hurricanes/flooding?
This SDR activity involves using LinkedIn, news, and property databases before outreach.
What is research/pre-call planning?
A hotel chain hiring a cleaning vendor after a major conference is most likely asking for this type of cleaning service.
What is post-event cleanup?
This profile describes the type of customer that is most valuable and aligned with our services.
What is an Ideal Customer Profile or ICP?
The restoration service that goes beyond initial cleanup to fully rebuild damaged structures is called this.
What is reconstruction/rebuild?
This 3-part framework helps SDRs score accounts based on budget, operations, and long-term value.
What is the ICP Triangle – Economic, Operational, Strategic ICP?
When SDRs identify not just the decision maker, but also influencers and gatekeepers, they are practicing this...
What is account mapping?
This is the routine cleaning service most requested by office buildings.
What is janitorial service?
A property manager with fewer than 10 units would be considered a poor ICP because of this.
What is low volume/low revenue potential?
Hospitals require this special compliance training for restoration work inside sensitive areas.
What is ICRA compliance?
This ICP dimension measures who has the budget and recurring demand for services.
What is Economic ICP?
This SDR activity involves using LinkedIn, news, and property databases before outreach.
What is research/pre-call planning?
This service often requires specialized training and equipment.
What is Commercial cleaning?
The most urgent reason hotels, retail, and healthcare need fast restoration is to minimize this.
(What is downtime/lost revenue?)
This client provides Biohazard/Crime Scene as part of their service.
What is it SERVPRO?
This industry is better to reach out to in the 3Q of the year.
What are manufacturing facilities?
This ICP scoring factor evaluates how much repeat business or referral potential an account has.
What is Strategic ICP value?
This client provides a Green Cleaning Program.
What is New Image Building?
Property managers often request this type of cleaning service when tenants move out and new ones are moving in.
What is turnover/move-in cleaning?