Marketing 101
What is the fastest way to have a website appear on page 1 of Google’s SERP?
Google Ads
What is ‘Native’ Advertising?
An ad that appears to be content that is native from the website.
What is an Analytics ‘Session’?
A users single visit to a website.
What are the three types of Communications media in Marketing?
Paid media, earned media, owned media.
What is Penguin?
It's Google's most famous algorithm update to have occurred.
What does SEM Stand For?
Search Engine Marketing
What are the 4 P’s in Marketing?
Product, Price, Placement, Promotion
Google Ads vs Facebook Ads: Which audience is closer to making a purchase and why?
Google Ads
What is a ‘User’ in Analytics?
Most commonly, a single IP address.
Why are Keywords used in SEM and not Paid Social?
SEM users are actively searching and paid social users are targeted.
What is the 2nd Largest Search Engine in the World?
YT
A small statement or image indicating credibility on a website?
Trust Symbol
Advertising falls under which ‘P’ in Marketing?
Promotion
What is a bidding model?
Different strategies for participating in the ad auction.
What does it mean when a user ‘Bounces’ in Analytics?
A user who starts a session but has no other interactions (aka leaves the website).
What is a Duopoly?
When two companies dominate 1 market - for example, Coke and Pepsi.
Name 3 Places where you should have keywords on your site for SEO Value?
Page Title, Headings, Body Content
A necessary element of any homepage that might be a distraction on a landing page?
Navigation Menu
What does SWOT stand for?
Strengths, Weaknesses, Opportunities and Threats Analysis
Bid and Quality Score
This tells your analytics program how you want to weigh the importance of different touchpoints.
Attribution Model.
What is a Query?
Anything you search on a search engine.
Originally for blind people, because websites would be read aloud to them, if they couldn’t see the image, it had to have a description to know what was being shown. What is that text called?
Alt Text
This is where most of your important information including your CTA should be placed on a website?
Above the fold.
What are the internal factors in a SWOT analysis?
Strengths and Weaknesses
Name 2 Things that Affect Your Google Ads Quality Score.
1. Your click-through rate (CTR).
2. The relevance of each keyword to its ad.
Goal completion divided by visitors equals?
Converstion Rate
What are Anchor Texts and what is the purpose?
The visible, clickable text (often blue and underlined) in a hyperlink below the meta description.
What is it called when another website references your site on their page?
Linking
The text describing your website that shows up at the top of the browser window and the search result.
Title Tag