HVA
L. Goodman
Days on Market
Name three Restaurant brands our media team has worked on in the past 5 years.
Taco Cabana, Bonchon, Mongolian Concepts (GG, BDs, Flat Top)
What visual illustration is used throughout the media industry to understand where each media channel plays a roll with the audience exposure to a brand?
The Funnel
How does extremely specific media targeting harm a campaign?
Increased CPMs; Low Scale
On what day (#) of the month are commitments due?
1st
What do you call an investor who secures a property under contract then sells that contract to another buyer without actually closing on the property themselves?
What is the ideal business KPI (in regard to media performance)?
Orders/ROAS/Increased Avg. Ticket
What is typically the most cost prohibitive Paid Search campaign for a brand in a large industry like fast food?
General Keywords like 'Fast Food'
What university does most of our staff come from?
Abilene Christian
2018
What channel of marketing has the ability to target a property for its attributes instead of the person?
What does QSR stand for?
Quick Service Restaurant
What is the benefit of having a holistic Paid and Organic Social strategy?
Increased/cohesive brand experience and recognition
What two limitations do most brands have to being able to track real foot traffic driven by media?
Scale (low traffic) and Location Services turned off
What parent company currently owns HVA?
Bayview
What type of contract grants the potential buyer the exclusive right (no obligation) to purchase the property from the seller at a predetermined price within a designated timeframe?
Option Contract
Why do restaurants who leverage delivery platforms (Uber Eats, Doordash, etc.) increase their menu pricing on those apps?
Protect Margin
What internal email address is used to obtain access to external Google profiles?
seo user 1
What is the #1 growing (spend) media channel in the entire industry?
OLV/CTV/OTT
In what year did HVA launch their business?
1996
What is the name of the formal legal notice filed in public record to indicate that a lawsuit affecting real estate is underway - warning potential buyers or lenders that the property is subject to legal dispute.
lis pendens (Latin for suit pending)
What was the first fast food restaurant?
Hint: Founded in 1921 in Wichita, KS.
White Castle
What common lead generation channel often doesn't have enough traffic and/or capabilities for commercial real estate brands?
Paid Search
What type of Ai is based on content output?
Generative