About Coupons
What are coupons exactly?
Coupons are vouchers that can be redeemed to save money on a product
Could using coupons benefit consumers other then savings?
Yes because using coupons could introduce consumers to new companies or brands that would benefit them more
What do retailers take advantage of in terms of consumers using coupons?
To make the retailer regain some profit.
What percentage of people use coupons?
Around or over 90 percent
Shopping with coupons makes the consumer stay in the store for longer.
It makes them spend more money because they are focusing on other items.
Coupons can save you a lot.
How do loyalty cards contribute to coupon usage?
Loyalty cards which are meant to find deals also serve as a hidden means of advertising that track buying habits to target the consumer with offers.
Do grocery stores carry coupons often?
Yes, grocery stores are often packed with coupons meaning it can save you a lot of money if you stick with your shopping list and don’t impulse buy.
Why do coupons and sales appear everywhere?
Stores always use big bold lettering to try to lure the consumer into spending more while feeling smart using coupons.
No, its best to wait a week after the coupon is issued because sometimes a sale may happen on an item the coupon can apply.
Will buying more products then intended break even and save money?
No, because often the quantity is to large to where its rare to break even.
Do only a few stores carry legitimate sales that benefit the consumers?
Yes, because most stores use clever tricks to sway the consumer into spending fast.
Is the buy in bulk ideology more applicable to restaurants?
In some cases yes, it can be much more worth it if theres a larger family to feed, that way the food does not go to waste.
Has online shopping decreased or increased coupon usage?
Increased usage
The reason why companies need you to buy a certain amount before a coupon is applicable.
To force the consumer to spend more on items they do not need and for companies to gain lost money.
Are expiry dates on coupons good for making you shop instead of procrastinate?
No, going shopping and using coupons fast is rarely a good thing because it doesn’t allow for price comparisons
Why do stores put a heavy emphasis on the expiry date of coupons?
To pressurize the consumer into spending their money fast instead of looking into other options.
Is buying generic house brand products with coupons a bad thing?
No, it actually can save you a lot of money and often times the generic house brands could be just as good as name brands, but in other cases it could mean a loss of food quality.
Are coupons used regardless of household income?
Yes, many high income households still use many coupons
What other psychological factor do companies take advantage of?
The pain of losing something thats right in front of them.
Can coupons make you miss out on other sales?
Yes it can because sometimes there is a sale on an item right after a consumer spends their coupon on it.
Why do some stores’ ”sales” never seem to end?
Should consumers be more cautious with coupons if they’re on a tight budget?
Yes because they want to avoid impulse purchasing items they do not need that will go to waste.
Do people only sign up for emails for retailers because of discounts?
Yes, over 80% of consumers admitted to only signing up to get discounts