Communication & Objection Handling
This old-school but effective method of communication can build trust and clarify contract terms faster than a dozen emails.
What is picking up the phone to call a partner?
This process can help streamline the signature process and save the partner time
What is E-Sign?
A meeting where we leverage the creative writing team to identify opportunities to update and improve the partner's tour based on their brand presence and areas of focus.
What is creative consultation
These type of platforms offers a softer way to re-engage by interacting with a partner's content.
What is LinkedIn or social media?
An closing strategy that allows the PSM to leverage a concession only if the partner commits to returning the contract by a specific time
These individuals can be key allies in navigating timing and access to executive sponsors
Who are executive secretaries and assistants?
A sales approach where a seller seeks explicit consent or permission from a partner before engaging in any sales activities
What is Permission-Based Selling?
A strategy for renewal or upsells where the PSM syncs the return date with scheduling a reshoot, campaign launch, or enrollment cycle.
What is the referencing of a key or upcoming milestone?
If you're dealing with a high-value ghosted account, this ELEVATED outreach can help re-engage them.
What is a personal outreach from leadership or activating a Diagnostic Call?
This matters during renewals because it allows you to position yourself as a strategic partner, not a just a vendor.
What is your posture?
This important date should be discussed during the renewal conversation and included in emails sent with the contract
This individual can help tap into existing relationships with mutual stakeholders by offering a gentle nudge to decision-makers to prioritize signing the contract.
Who is a Strategic Leader?