3 LETTER DIRTY WORDS
CRM TERMS
100

ACV

ANNUAL CONTRACT VALUE 

100

deals within a business’s sales pipeline.

Opportunity management

200

BDR

BUSINESS DEVELOPMENT REP

200

a method of data visualization that portrays your most important sales metrics in a way that is easy to understand

Sales dashboard

300

B2B

BUSINESS TO BUSINESS 

300

refers to the business intelligence process that creates reports with real-time data sets as needed by users

AD HOC REPORTING 

400

TOF

TOP OF FUNNEL 

400

When the sales rep works to move leads further down the process 

Pipeline management

500

NPS

NET PROMOTER SCORE

500

Sales processes to improve efficiency and effectiveness (compensation plans, quota setting, and territory management)

Sales performance management