7 Principles of Persuasion
You feel bad not returning a coworker’s charger, blame this principle.
What is Reciprocity?
This footwear brand made foam clogs unexpectedly cool again, thanks to their charms.
What are Crocs?
The position Eric held when he first joined Avetta.
What is a SER?
TikTok, reviews, and lines out the door all work because of this.
What is Social Proof?
Taylor Swift fans with elite Easter‑egg detection skills.
Who are Swifties?
The year Avetta was founded.
When is 2003?
Advice sounds smarter when it comes from someone with a title and badge.
What is Authority?
Matt Damon plays Will Hunting, a math genius who works as a janitor at this university.
Where is MIT?
The amount of direct reports to Arshad.
Who are 7 direct reports?