The Masters Golf Tournament
Event Planning Lingo
VHHS-FC
Marketing and Promotion
General Event Planning 2
100

The colors of The Masters logo

What is GREEN, YELLOW/GOLD, RED?

100

This is the central idea or concept that ties together all aspects of an event, from décor to activities and even attire.

What is a theme?

100

The principal of the FC?

Who is Mr. Mann?

100

This platform is commonly used to promote events to a younger audience using videos and trends.

What is TikTok?

100

A tool to track tasks and deadlines.

What is a checklist or timeline?

200

The sandwich that The Masters is known for. 

What is pimiento cheese?

200

This is the process of estimating and tracking how much money will be spent on an event.

What is budgeting?

200

The charity event that is happening this Saturday.

What is RISE?

200

This is a short, catchy phrase that represents the event's theme or goal.

What is a slogan or tagline?

200

A formal agreement between the event planner and a vendor that outlines services, pricing, and expectations for the event.

What is contract?

300

The state where the Masters is held.

What is Georgia?

300

Reviewing what worked and what didn’t.

What is post-event evaluation?

300

The colors of VHHS.

What is RED, BLUE, and WHITE?

300

This visual element includes your logo, colors, and fonts used to give the event a consistent look.

What is branding?


300

This term refers to the physical setup of tables, chairs, stages, and signage.

What is event layout?

400

The winner's prize at the Masters Tournament.

What is the Green Jacket?

400

A method used to measure how well attendees enjoyed an event, often through ratings or reviews?  

What is event feedback?

400

Mr. Mann always says this phrase. 

What is "It's A Great Day To Have A Great Day"?

400

These are physical or digital flyers, posters, or handouts used to spread event information.

What is promotional materials?

400

Spreading the word about your event to attract attendees using tools like posters, social media, announcements, and word of mouth.

What is event promotion?

500

The Masters is held at this famous golf course, known for its beautiful azalea flowers and iconic Amen Corner.

What is Augusta National Golf Club?

500

A detailed schedule that outlines the timing of all activities during an event, including start times, breaks, speeches, entertainment, and other key moments.

What is an event itinerary?

500

This is a goldendoodle with the name Delilah James.

What is Ms. Kilgo's dog?

500

This refers to the people you want to attend your event—defined by age, interests, or profession.

What is a target audience?

500

This is a backup plan for when unexpected problems arise during an event.

What is a contingency plan?