Language
The 'D'ictionary 'D'efinition of a word or phrase.
Denotative Meaning
Communication bases on voice, body, and visuals instead of the words and messages being said.
Nonverbal Communication
Your visual aids can always have less of this, but should never have a lot.
Text
The portion of the audience you want to 'aim' for the most.
Target Audience
This is what makes a speaker qualified to talk about their subject.
Credibility
The 'CON'nections made between a word or phrase and an idea or 'CON'cept. Useful for evoking emotional responses.
Connotative Meaning
When a speech is mostly on memory, but few notes are allowed; that big funny word.
Extemporaneous Speaking
Text and background images should be selected and formatted to maximize this.
Contrast
The Need
The evidence and reasoning of a speech, says Aristotle.
Logos
The use of vivid language to create mental images of objects, actions, or ideas.
Imagery
This element of effective speaking is impacted by an over-reliance on note cards.
Eye-contact
If you include this type of visual aid in your speech, you should set aside time in the speech to explain them to the audience.
Graphs, charts, tables, etc.
This three-step speech organizational method explains in great detail the underlying factors of the problem at hand.
Problem-cause-solution
This type of credibility is showcased by how the speaker conducts themselves during the speech.
Derived Credibility
Repetition of initial or closing sounds of words.
Alliteration
A speaker will need to adjust this element of their delivery based on the size of the room, outside interference, and/or surprise issues with electronics.
Volume/Projection
This type of graph is good when comparing percentages of a whole, a best when only comparing a handful of data points.
Pie Graph
This speech organizational method explains why the proposed solution to a problem is better than an alternative solution.
Comparative Advantage
The fallacy for when someone conflates popularity with goodness, correctness, or desirability.
Bandwagon
John F. Kennedy was a big fan of using this language device, which contrasts juxtaposing ideas.
Antithesis
Use this delivery strategy in place of filler words like uh, um, so, etc. if you want to come across as more professional.
Pausing
The more boring this aspect of text in your visual aids is, the better.
Font
The five steps of Monroe's Motivated Sequence.
Attention, need, satisfaction, visualization, action.
The fallacy for when a speaker introduces new, irrelevant information to divert attention from the subject at hand.
Red Harring