Value
Billing/Legal/Zoho
Sub-Domains
Onboarding
FAQ/Other
100
TRUE OR FALSE: With AI models being more widely used, SEO keywords are less relevant in your content?
FALSE: SEO keywords are still highly relevant for content visibility.
The role of keywords has evolved from simple phrase matching to a more semantic, intent-based approach.
100
Whats the CMPro Price Point and What Is Included per sprint?
$600/mo
Roughly -1 blog/wk
Roughly - 2 social posts/wk
Total = 12 blogs / 24 social in 90 day sprints
100
What situation would you need a sub-domain?
When the client does not have a WS360 but does want to take advantage of CMPro
100
What are the 2 things we review in the research meeting (2nd call) with the client?
the research doc and the CMPro blog topics
100
What tag will be used by our team for all CMPro blogs?
"Marketing360"
200
What is the cumulative value of consistently adding blogs to a client's website.
Builds like a fine wine, each piece of content compounds over time to increase ranking, visibility and traffic. Clients shouldn't look at SEO on a blog by blog case but overall 3-9+ month organic growth.
200
TRUE OR FALSE: CMPro accounts now have a special buy-out
FALSE: Nope, same buy-out process as always to follow during early cancellation.
200
How would an MSM setup tracking for Sub-Domains?
Normal process but in the initial tracking todo, there is a selection of yes/no if there is a sub-domain that PAS needs to be aware of.
200
After the site goes live, should an MSM start launching approved blogs to the site themselves?
No! They need to put in CMPro Blog & CMP Social Posts so CMS can get in and audit/optimize and schedule.
200
TRUE OR FALSE - CMPro automatically can integrate with clients own images?
FALSE - The MSM would have to go in and swap images for the clients
300
What is an example of CMPro blog topics you would recommend to help a client with lead generation (attracting a new audience)
EX: "4 Ways Your Local Landscaper Can Winterize Your Backyard"
300
What happens when a CMPro account goes unpaid?
Nothing, until the site/M360 is suspended and after that everything will go down
300
What is the subdomain URL structure used for CMPro for accounts not on WS360
300
If your client has revisions to the initial blog topics (during research review call) how do you go about updating these?
Either update the topics yourself or when you submit the CMPro blog task, it will ask "do your clients have any revisions"
300
What is the content credits default plan if they also have a CMPro account?
--Infographic
--Ad Banners
--Ad Packages
--Video Ad Packages
REMEMBER: LPs, Service Pages, Location pages are not apart of the default menu!
400
Name at least 2 upcoming feature updates in development within the CMPro landscape?
Social creation push button
available to Current accounts
Email marketing roll out
400
When the platform or website is suspended, will the blogs and social posts need to be manually rescheduled?
Blogs that were scheduled to publish when a site is suspended will automatically publish when the site goes live again. The same is true of social because of the automated queue (as the MSM you may want to hop in and manually adjust the scheduling so that it catches back up).
400
What situation will you need 2 hosting products?
Woo360 (or any WP site we host) + WS360 Sub-domain
400
TRUE OR FALSE: Your OC will be generating your first round of blog topics for you.
FALSE: CMS will do this at the same time they create your research. OC is simply putting the to do in.
400
AI Disclosure: What is the specific response you should give a client if they ask whether their content is being done by AI?
AI is the future, but AI is only as good as the team behind it. We have a team here to audit the AI and ensure the content is top quality.
500
What will CMS be reviewing/optimizing/auditing with each sprint and piece of content? (up to 7 choices) - NEED 4/7 FOR FULL POINTS OR ELSE YOU AINT GOT NO POINTS COMING!
Blog content
Links
Alt image text
Meta descriptions
Audit AI image generation
They are manually publishing the social posts
Coming soon: a button that connects with the Social App (no more manual posting)
Scheduling content to be published
500
If your client is taking advantage of the max amount of social posts and blogs what should your requested quantities be under the CMPro tab in Zoho.
4 Blogs and 8 Social Posts
ENTER SCREENSHOT
500
TRUE or FALSE: if I have a sub domain I should get tracking on the existing site ASAP and then submit another tracking todo for the sub domain when it goes live?
FALSE:wait until the subdomain goes live because we have a very unique tracking set up to ensure both domains are collecting data and must have both sites live
500
If your account has Content Credits + CMPro, what research doc will be used and what is the price point?
Advanced research doc for 300 credits
500
What are the options if your client wants 2 CMPros on the same account?
- OPTION 1: Teach the client to use the platform themselves
- OPTION 2: Sell content credits on top of CMPro.
- OPTION 3 (rare): Talk to Brittany and Shania