Pre-Call Research
(Website, Profile, Access)
(Website, Profile, Access)
Advertise
Ad Set Settings
Measurement & Data
WILD AND WACKY
(All other categories must be completed first)
(All other categories must be completed first)
100
What is the main objective of reviewing the cleint's website?
to see what CTA's they are using to determine if they are running the correct objectives on the CMT.
100
What are the three hierarchy levels when creating ads in the CMT
Campaigns, Ad sets, ads
100
What are the three types of bids?
Maximum delivery, Manual bid, cost cap
100
Why do advertisers need the insight tag?
to track what is happening when LI members leave the platform.
100
Come up with a new bidget song. You have 45 seconds. No more than two words can rhyme in a row.
Wait, we need a dance too. Invite one other class member to help you.
200
When navigating the website, what are the three main pieces of information about the company you should look for first?
Contact us, about us, and what product they are offering.
200
If key results shows website visits, what is the main objective?
Consideration
200
In Targeting what is the difference between audience and audience attributes?
Audience are lists you can create and audience attributes are unique identifiers to LinkedIn members
200
What are the three types of conversion tracking?
Insight Tag, CAPI, CSV upload
200
Name everyone in the room.
300
Demonstrate something you can do on the clients website to check to see if they are tracking conversions.
Pixel Helper
300
If the client is running a lead generation campaign, what are the basic performance metrics you will want to review?
Performance: Conversions (leads) & CPL
300
Explain the difference between LAN & Audience expansion.
Audience expansion: expands their audience on LI, where LAN promotes their ads on third party sites.
300
Demonstrate how to get to the performance chart and show us the important filters.
I believe in you!
300
What is the most recently quoted amount of lives changed every year by Ultra Challenge? (Hint: you may find this in a picture or something similar to it)
Over 40,000
400
Demonstrate how to get to managed access and walk us through the different access types and who you want to be talking to.
Account settings > Manage Access > Account managers
400
Demonstrate how to navigate to the ad rotation options and explain what each option means.
Optimize for performance, rotate ads evenly
400
Where in LI can find how many clicks are predicted for 30 days based on the current setup.
Navigate to Ultra Challenge Series 2026 (multi ads) Ad set.
Forecast results; 38-120
400
Under professional demographics, navigate to the job function filter. What are the job functions with the highest CTR?
Make sure you are in the Ultra Challenge Series 2026 (multi ads) ad sets
purchasing, quality assurance and accounting
400
What is the quote on the canvas poster that Eric got as a gift recently?
Bonus points if you can grab it be back in under two minutes. (you must get the quote correct first before you take off for the item)
"Its a constant quest to try to be better today than you were yesterday and better tomorrow than you were the day before. " MAMBA
500
Demonstrate what you should look for when reviewing the company page.
Home page - Location, follower count, company size
About - Company highlights, website, industry, founded, specialties
Ad Library - How often do they post? What formats are they using?
500
On this account, navigate to their most recent ad set and walk us through the applicable columns and column filter that makes sense for that objective.
performance, deliver, engagement and BIDGET.
500
What is one recommendation based on your findings in the Ad set dashboard?
TBD
500
In the Keystone Demo account, demonstrate how to set up conversion tracking.
You got this babe.
500
Its FRIDAY, get at least three of members of your team to do the Friday Dance song!
