Design
This term refers to areas of a design with no design elements that help it remain visually uncluttered and allows other elements stand out.
What is white space?
This research method involves comparing two versions of a webpage, app, or marketing campaign to determine which performs better based on user engagement and conversion goals.
What is A/B testing?
This person would have been an officer in the army of ancient Rome who was responsible for 100 soldiers, and this symbol lives on Amex cards today.
What is a centurion?
This person has visited all but 2 national parks!
Who is Chris?
Who is Jamie?
This design principle states that things close together appear to be more related than things spaced further apart.
What is proximity?
Biometric Authentication in Mobile Banking transactions are expected to reach this usage percentage (%) by 2035.
What is 75%?
What is Costco?
This person has walked on a glacier!
Who is Jamie?
This person once worked part time at Paper Source!
Who is Chiaki?
This design tool was founded in 2012 by a pair of students at Brown University and has over 4 million users worldwide
What is Figma?
This research method involves observing users in their natural environment to understand their behaviors and context.
What is ethnographic study?
This person is allergic to dairy!
Who is Ernesto?
This person has an Etsy store where they sell handmade stickers!
Who is Chiaki?
This person was a college summer orientation leader!
Who is Chris?
The time required to move to a target is a function of the ratio between the distance to the target and the width of the target.
What is Fitt's Law?
This term describes our tendency to assign more value to, and try to obtain, information and ideas that match those we already believe.
What is confirmation bias?
This person had a design studio!
Who is Ernesto?
This person has presented their research at academic conferences including Japan, South Korea, and Spain!
Who is Daphne?
This person was a lifeguard at the YMCA!
Who is Yuliya?
This company has been cited as a pioneer in UX design from the 1950's.
They hired an industrial psychologist to assist with the design of telephones and eventually came up with the touchtone keypad design, still used on phones today.
What is Bell Labs?
This psychological phenomenon happens when people's memory of an experience is heavily influenced by how they felt at the most extreme/intense phase and at its endpoint, rather than the overall duration
What is the peak end rule?
This person was the CEO at American Express before Steve Squeri.
Who is Kenneth Chenault?
This person was on their high school swim team!
Who is Yuliya?
This person previously sold cars!
Who is Daphne?