Marketing
Sales
Jia Ruan
Business 101
Coaching Industry
100

What could be a reason to help someone for free?

CASE STUDIES / TESTIMONIALS 

100

Should you build content before your sell it ? 

NO. SELL BEFORE YOU MAKE. 

100

Where was Jia last in the world ? 

Dubai 

100

Easiest way to explain business 

1. Find a major problem / pain point. 

2. Provide a solution to that problem. 

100

What are the 3 biggest niches of the coaching industry ? 

Health, Wealth, Relationships 

200

What is the 7 hour rule?

You want your potential clients to have seen you for 7 hours. (content)

200

What is the process of finding future clients called ? 

Lead Generation 

200

What degree did Jia study in school ? 

He dropped out.

200

What does it mean when you hire someone else to work IN the business while you work ON the business ? 

Outsourcing 

200

What do webinars mostly sell for? (price)

997

300

How would you call a website with a single call to action?

A Funnel 

300

Who wrote the book "Persuasion? 

Robert Cialdini


300

What is the faith background of Jia ? 

Christianity


300

When is your offer in a "blue ocean"

When you don't have a lot of competitors bringing the same value as you do. 

300

What is the #1 software/website marketers use?

Clickfunnels


400

According to Gary Vee, what is the #1 currency of the modern world ? 

Attention. 

400

What is it called when you tell your client to do something ? 

Call to Action 

400

What was Jia's first sales job ? 

Newspapers 

400

What does CRM stand for ? 

Customer Relations Management 

400

What is the first position you need to outsource ? 

Appointment Setting 

500

How do you get product market fit? 

Define your niche and create an offer. 

Niche x Offer = Product Market Fit 

500

What is the law of reciprocity?

You give your clients something and they will feel that they want to return something greater.

500

How much did Jia first sell his first course on Bol.com coaching ?

200 Euros

500

Name TWO results of increasing the price of your service. 

1. Client takes service more seriously
2. Client gets better results 
3. Client complains less 

500

What does VSL stand for ? 

Video Sales Funnel