Coca-Cola facts
What year was Coca-Cola invented
1886
What is Pricing?
Pricing is a process of fixing the value that a manufacturer will receive in the exchange of services and goods.
How did Coca-Cola get its name?
Refers to two original ingredients, coca leaves, and kola nuts.
How is pricing used? Guess!
Pricing can be used to influence either the number of units sold or costs.
How many Coca-Colas are served in a day?
1.9 billion
What is the most expensive business in the world? Guess!
Apple
How does Coca-Cola use price skimming
Coca-Cola uses price skimming by charging a premium price initially, to earn maximum revenue in the long term. They are able to do this because they have a high brand recognition and consumers are willing to pay those prices.
What is the average price of Coca-Cola? Guess!
$1.35
What is a main factor affecting Coca-Cola pricing strategies? Look at your notes!
They focus on their competitive pricing
OR
Keeping Coca-Cola the same level as their competition
How much did Coca-Cola make in 2023?
$27.234 Billion