Models of Memory
Schema Theory
Emotion and Cognition
Biases in Thinking and Decision Making
100

Proposed by Atkinson and Shiffrin, a memory model that contains various stores of memory and the processing of memory.

What is the Multi-Store Memory Model

100

These are cognitive structures that are used to organize our knowledge, to assist recall, to guide behavior, to predict likely happenings and to help us to make sense of current experiences. They simplify reality, setting up expectations about what is probable in relation to particular social and textual contexts. They are culturally specific but may vary even within a single culture because of such factors of class.


What is a schema

100

What is the theory of Flashbulb Memory? 

Flashbulb memories are vivid memories of circumstances in which one first learned of a surprising and emotionally arousing event. Proposed by Roger Brown and James Kulik

100

The function is to 

modify information; we break down information into lesser parts (analysis), bring different pieces of information together (synthesis), relate certain pieces of information to a certain category (categorization), make conclusions and inferences, and so on.


What is Thinking

200

Baddeley and Hitch proposed this model, it deals strictly with the breakdown of STM.

What is the Working Memory Model

200

Investigated if giving context of an unclear passage would affect recall and comprehension.

Bransford & Johnson

200

What did Sharrot et al aim to study? and which method was used in the gathering of data?

To determine the potential role of biological factors on flashbulb memories. Quasi-Experiment, with a questionnaire. 

200

What is a cognitive process that involves selecting one of the possible beliefs or actions, that is, making a choice between some alternatives?

What is Decision Making

300

The aim of Glanzer & Cunitz (1966), which model of memory can this be used in support of?

performed an early study of serial position effect. Multi-Store Memory Model.

300

This studied aimed to investigate how the memory of a story is affected by previous knowledge. Wanted to see if cultural background and unfamiliarity with a text would lead to distortion of memory when the story was recalled. 

Bartlett (1932)- Wa of Ghosts

300

What is the aim of Neisser and Harsch (1992)? Which method was used in the gathering of data?

To test the theory of FBM through investigating the extent to which a memory of a shocking event (challenger disaster) would be accurate after a period of time. Questionnaire (Quantitative)/ Semi-structured Interviews.

300

Daniel Kahneman proposed this theory in 2003 as an extension to the information-processing approach.



Dual Processing Theory

400

The aim of Baddeley et al (1975), which model did the study support?

To test the effect of word length on memory span. The Working Memory Model.



400

True or false these are all criticism of Schema Theory: 

the theory is that it is not entirely clear how schemas are acquired in the first place and how they influence cognitive processes. It is not possible to actually observe schema processing taking place within the brain.


True

400

How do you trigger the unique neural basis of Flashbulb Memory?

The experience has to be personal to the individual.

400

Jacowitz and Kahneman (1995) aimed to test the effects of this bias on thinking and decision making. Researchers told participants in the San Francisco Exploratorium about the environmental damage caused by oil tankers in the Pacific Ocean and asked about their willingness to make an annual contribution to "save 50,000 offshore Pacific Coast seabirds from small offshore oil spills, until ways are found to prevent spills or require tanker owners to pay for the operation."

What is Anchoring Bias, Anchoring or focalism is a cognitive bias where an individual relies too heavily on an initial piece of information offered when making decisions. Anchoring occurs when, during decision making, an individual relies on an initial piece of information to make subsequent judgments

500

Limitations of which model: 


The model is oversimplified. If assumes that each of the stores works as an independent unit.

The model does not explain memory distortion.

The model does not explain why some things may be learned with a minimal amount of rehearsal. The Levels of Processing Theory challenges this model, showing that the way in which we process information may be more important than the frequency of rehearsal.

There are several times that we rehearse information and it is not transferred to LTM.


Multi-Store Memory Model

500

Which theory supports the idea of schema memory distortion? This theory involves the idea that  It is based on the idea that memories are not saved as complete, coherent wholes. Retrieval of memory is influenced by our perception, our beliefs, past experience, cultural factors and the context in which we are recalling the information. Schema influence what we encode and what we retrieve from memory.


The Theory of Reconstructive Memory

Loftus and Pickrell, aim: To discover whether it is possible to implant an entire false memory for an event that never happened

Loftus and Palmer, aim: to test their hypothesis that the language used in eyewitness testimony can alter memory.

500

Name 5 types of memory

What is Procedural Memory, episodic memory, LTM, STM, Semantic Memory, Flashbulb Memory

500

These are mental shortcuts used to make decisions which usually focus on one aspect of a complex problem. These are found in the Dual Processing Model in System 1. There are availability (Blank) and Representative (blank), that deal with individuals own personal biases. Tversky & Kahneman (1981) aimed to investigate the influence of the way a problem is framed to the decision. 

What is Heuristics