Bogers, M., Chesbrough, H., Heaton, S., & Teece, D. J
Salter, A., Criscuolo, P., & Ter Wal, A. L.
HBR Case: Goodbaby
100

Why might firms prefer open innovation rather than relying only on internal R&D?

access external knowledge, reduce R&D costs, accelerate innovation

100

Why might employees resist external ideas even if they are valuable?

Not Invented Here syndrome, pride in internal R&D, job insecurity

100

Why was open innovation particularly useful for Goodbaby as a latecomer company?

allowed access to global knowledge and technology

200

If a firm identifies promising external technologies but fails to integrate them internally, which dynamic capability is missing?

Transforming / integrating external knowledge into the organization

200

Why is managing external collaborations often more difficult than developing technology internally?

coordination challenges, trust issues, communication barriers

200

How did Goodbaby combine global knowledge with its local advantages to compete internationally?

global R&D partnerships + efficient Chinese manufacturing

300

Why can open innovation create more value but also more risk for companies?

access to knowledge vs. risk of knowledge leakage or loss of control

300

What paradox do firms face when engaging in open innovation?

They must share knowledge to collaborate but protect knowledge to capture value

300

What risks might Goodbaby face by collaborating with many external partners?

knowledge leakage, imitation, coordination challenges

400

How do dynamic capabilities help firms manage open innovation successfully?

sensing opportunities, forming partnerships, reorganizing to capture value

400

What role do “boundary spanners” play in open innovation collaborations?

connecting internal teams with external partners and translating knowledge between them

400

How does Goodbaby’s strategy illustrate the balance between openness and protection?

collaboration with global partners while building strong patent protection

500

Why might firms with strong internal R&D still benefit from open innovation?

To complement internal knowledge, access specialized expertise, accelerate innovation

500

Why do some firms fail at open innovation even when they collaborate with many partners?

lack of absorptive capacity, poor coordination, internal resistance

500

Would Goodbaby’s open innovation strategy work as well for an established Western company? Why or why not?

Latecomer advantage, need for external knowledge, different internal capabilities