Show:
Family
Business History
Challenges
Industry
100
How many family members are involved with CTC?
5
100
How many stores are there for CTC?
2
100
Currently, CTC bookstore lacks an _____ presence.
Online
100
Is there a positive or negative projection for growth in the storefront textbook industry?
negative
200
How many store clerks does CTC have?
2
200
What year was the second CTC bookstore opened in?
2007, same year as the first one!
200
Name two companies with a strong online book presence
Amazon, Barnes & Noble, Ebay, Chegg, Half Price
200
What is the biggest threat to this industry?
e-textbooks
300
Who are the two CEO's of CTC?
Zaran and Tofi
300
What city was the first CTC store opened in?
Walnut, CA
300
What electronic will be a challenge to the paperback textbook?
The kindle or ebook.
300
Why is the textbook industry known as a "broken industry?"
Because companies can set ridiculously high prices.
400
What is Zaran's sisters name?
Zahra
400
What city was the second location opened in?
Pomona, CA
400
What major book company has recently filed for bankruptcy?
Borders
400
What is the e-textbook projection for growth, positive or negative?
Positive!
500
What is Zahra's sons name?
Ali
500
What year did the family start selling books?
2000
500
This rising cost has proven to be a huge financial challenge for the company.
Rent.
500
What is the main factor for students to buy textbooks online rather than in-store?
price