This ancient Greek philosopher identified the rhetorical appeals in his work on persuasion.
Who is Aristotle?
Pre-writing is to essay writing as __________ is to cooking.
What is mise-en-place?
This attention-grabbing opening sentence or question at the beginning of an essay draws readers in and makes them want to continue reading.
What is a hook?
This fallacy assumes that because something is natural, it must be good, right, or better than artificial alternatives.
What is appeal to nature?
It's the type of soup you avoid by using an outline.
What is "word soup"?
This rhetorical appeal establishes the speaker's credibility, trustworthiness, and authority on a subject.
What is ethos?
A Venn diagram is an example of this.
What is brainstorming?
This sentence, usually at the end of the introduction, presents the main argument or claim that the entire essay will support.
What is a thesis statement?
This fallacy argues that something must be true or good simply because many people believe it or are doing it.
What is the bandwagon fallacy?
The brand ambassador in the 2017 Pepsi protest video.
Who is Kendall Jenner?
This rhetorical appeal uses emotion to connect with the audience and persuade them through feelings like sympathy, anger, or joy.
What is pathos?
Wikipedia is often used during prewriting to gather this type of foundational information about a topic, even though it shouldn't be cited in your final paper.
What is background information?
In the PEEL paragraph structure, these four words represent what the acronym stands for.
What are Point, Evidence, Explain, and Link?
This fallacy presents only two options when more possibilities actually exist, forcing a false choice.
What is black or white thinking (or the false dilemma)?
The narrative paragraph that precedes the expository directions of a recipe.
What is a headnote?
This rhetorical appeal relies on logic, facts, statistics, and reasoning to persuade an audience.
What is logos?
An outline that follows this format: Roman numerals, uppercase letters, Arabic numerals, lowercase letters.
What is an alphanumeric outline?
These patterns of organization—including narration, description, comparison, and argumentation—help writers structure their essays based on purpose.
What are rhetorical modes?
This fallacy attacks the person making the argument rather than addressing the argument itself.
What is ad hominem?
In the 1969 Tab ad, women were encouraged to "be a ____ ______, with a shape he can't forget."
What is a "mind sticker"?
As stated in our readings, this rhetorical appeal, along with ethos, pathos, and logos, concerns the timing and appropriateness of an argument within its specific moment and context.
What is kairos?
This prewriting activity involves gathering credible sources, taking notes, and exploring different perspectives on your topic before drafting your essay.
What is research?
This concept considers the writer, audience, purpose, context, and message when analyzing or creating a piece of writing.
What is the rhetorical situation?
This Latin-named fallacy responds to criticism by pointing out the accuser's hypocrisy rather than addressing the actual argument.
What is tu quoque?
These three evidence-based study techniques were discussed in the TED video about how the brain learns and stores information.
What are testing, interleaving, and spacing?