Colors 1
Colors 2
Franchise
Symbols
Miscellaneous
100

the most frequently used color in logo design

blue

100

Freshness, growth and safety

Green

100

A written contract granting permission to operate a business to sell products and services in a set way

Franchise

100

TM

trademark

100

the best practices among all competitors, tools different industries use to understand their performance and position within the market

benchmarks

200

this color shows excitement, portrays youthfulness and is BOLD

red

200

attractions attention and adds high visibility to the brand

Red
200

the company purchasing the

 rights to run the business

franchisee

200

copyright

200
  • stealing or illegally copying software packages or information

piracy

300

creative, imaginative and wise color

purple

300

Friendly, cheerful and shows confidence

Orange

300

the company that owns the products or service(s) and grants the rights to another

business

franchiser

300

registered trademark

300

a tax that a government places on certain imported products

tariff 

400

balance, neutral and calm

whites, grays, blacks

400

in class we watched a short news clip about anime for this brand and which color?

McDonalds, yellow

400

the company that is the highest ranked opportunity/best franchise to open in the U.S.

Taco Bell

400

C C

(hint: dealing with copyright)

Creative Commons

400

an action imposed by the government to stop the export or import of a product completely

embargo

500

optimism, clarity, warmth

yellow

500

on the emotion guide, there were four brands with multi-colors, name one of them

Microsoft, Google, NBC, ebay

500

a privately owned company that is a great example in the U.S. of a franchiser

Subway

500

OR   P P 

patent or patent pending

500

there is an application process through the USPTO to obtain either of these..... you must also state what USPTO stands for

patent or trademark; the United States Patent and Trademark Office