Color Vocab
Another name for pure color
What is Hue?
Used to make items pop from a page.
What are Warm Colors?
Symbolizes innocence, goodness, and humility.
What is White?
What is Black and White?
Blue and Orange, Yellow and Violet.
What is Complementary colors?
Colors that cannot be created from any other colors when mixed
What are Primary Colors
This color palette tends to recede in a page and can help with eye travel.
What are Cool Colors?
Is most popular in home decorating.
What is Green?
Considered a "Game Changer" when selecting color.
What is Audience?
Purple, Orange, and Green.
What are Secondary Colors?
Complementary colors mixed together create these.
The most popular color in fashion retail advertising.
What is Black?
Said to be an energy drainer.
What is Pink?
The psychology of color affects these within humans.
What are feelings and/or emotions?
Red Orange, Red-Violet, and Green.
What is a Split-Complementary triad?
A set of colors that are equidistant from each other on the wheel.
What is a Triad?
A graphic designer should never select color using this.
What is Personal Preference?
Comfort and security, as well as solid and reliable.
What is Brown?
Region, location, values and beliefs are some of what make up this.
What is Culture?
Yellow, Yellow-Green, Green, and Blue-Green.
What is Analogous?
These colors are created from thin streams of blue, green, and red light and make up your RGB color palette.
What is Additive Color?
Knowing this can help you to make better color choices when creating Ads.
What is Knowing Your Competition?
Linked to improved concentration and faster metabolism.
What is Yellow?
These TWO colors have both a positive and negative meaning and were specifically discussed.
What are Red and Blue?
This changes as gray is added.
What is Saturation?