Colour in advertising

Colour psychology

100

What colour is most associated with happiness?

Yellow

200

True or False: using blue in branding increases appetite.

False

300

What colour combination induces emotions of cleanliness, reliability, freshness, and purity?

Blue & White

Name that brand

100

This social media platform uses blue to promote trust and communication.

Facebook

200

This car company uses black and chrome to appear more luxurious and high performing.

Mercedes

300

This News network uses bold red to appear urgent and authoritative.

CNN

Cultural and demographic variations

100

True or false: Women typically prefer softer colours

True

200

What colour is associated with celebration in China?

Red

300

True or False: Younger audiences typically prefer calmer colours

False