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Survey, Experiment or Content Analysis?
They Said It
Method Addicts
I Know That Name, Too!
More Potpourri
100
How many hours of prime-time reality television do college-educated females watch per week?
What is a survey
100
"The link between the signifier and signified is arbitrary."
Who is Saussure
100
You unobtrusively watch - and perhaps take part in - the actions of a group of people in a public setting like a bar or club, or in a private setting like a home or office.
What is participant observation
100
This actor is the main figure in Chrysler's "Halftime in America" ad.
Who is Clint Eastwood
100
This is the part of a research institution (like a college) which ensures that researchers follow all ethical guidelines - research into human subjects should be submitted to this group first.
What is the IRB
200
Do people categorized as “prolific texters” – i.e., those sending 250 or more text messages per day – suffer from attention/concentration/memory issues?
What is an experiment
200
"The cinema makes it possible to experience without danger all the excitement, passion, and desirousness which must be repressed in a humanitarian ordering of life."
Who is Carl Jung
200
You create a controlled environment, then observe what happens when variables are manipulated.
What is an experiment
200
Some of us took a field trip to New York City to see this writer, musician and technology critic speak; others watched him on video.
Who is Jaron Lanier
200
The Robert Taylor Homes, where Sudhir Venkatesh did his observational research on gang life, was in what city?
What is Chicago
300
What percentage of US children under the age of 10 has seen a rated “R” film?
What is a survey
300
"Man is the supreme being for man," and there is a categorical imperative to "overthrow all those conditions in which man is an abased, enslaved, abandoned, contemptible being."
Who is Karl Marx
300
You can use this method to get an in-depth look inside the thoughts, ideas, perceptions and memories of individuals
What is in-depth interviews
300
This ancient Greek philosopher came up with the three basic rhetorical appeals.
Who is Aristotle
300
This word describes a state of multiple diverse entities, actors, or interests: a ________ society is composed of many different social, ethnic, economic and cultural groups (the word starts with a "p")
What is pluralist
400
Over the past ten years, has the amount of spiritual themes in “Top 40” pop songs increased or decreased?
What is content analysis
400
"If men learn writing, it will implant forgetfulness in their souls; they will cease to exercise memory because they rely on that which is written, calling things to remembrance no longer from within themselves, but by means of external marks."
Who is Plato
400
DAILY DOUBLE: This is a group interview, in which a moderator leads a group of 6-12 people through an semi-structured discussion of their thoughts, opinions or reactions to a subject of interest.
What is a focus group
400
This scholar of myth and author of books like "The Hero With A Thousand Faces" studied how archetypal figures and stories are found in different cultures throughout history and around the world.
Who is Joseph Campbell
400
A message meant to connect with the audience's emotions is an appeal to:
What is pathos
500
Do clothing advertisements in mens’ style magazines feature more racial diversity today than they did 5 years ago?
What is content analysis
500
"The unconscious is structured like a language"
Who is Lacan
500
These are activities which are designed to "produce and sustain bewilderment, consternation and confusion; to produce the social structure affects of anxiety, shame, guilt and indignation, and to produce disorganized interaction."
What are breaching experiments/ethnomethodology
500
This researcher helped advance "social learning theory." You may remember him for the famous Bobo Doll experiment
Who is Albert Bandura
500
The ________________ is the famous, controversial psychoanalytic concept first advanced by Freud, that young men seek to kill their fathers and win the love of their mothers; there's an inverse concept for girls, too.
What is Oedipus complex