In the days before modern advertising, individuals who purchased space in newspapers and sold it to various merchants.
What are space brokers?
100
A perspective that is not influenced by personal feelings or opinions in considering and representing facts.
What is objectivity?
100
When one firm dominates production and distribution in a particular industry.
What is a monopoly?
100
The freedom of speech, the freedom of the press, and religious freedom.
What is the first amendment?
200
The technological merging of media content across various platforms.
What is media convergence?
200
The Greek term relating to emotion.
What is pathos?
200
This type of journalism is best imagined as a conversational model for journalistic practice.
What is public journalism?
200
In media economics, an organizational structure in which a few firms control most of an industry’s production and distribution resources.
What is oligopoly?
200
The principle that every Web site and every user—whether a multinational corporation or you—has the right to the same Internet network speed and access.
What is net neutrality?
300
FCC
What is Federal Communications Commission?
300
A consumer typology based on audience values and lifestyles.
What is VALS?
300
A newspaper style or era that peaked in the 1890s, it emphasized high-interest stories, sensational crime news, large headlines, and serious reports that exposed corruption, particularly in business and government.
What is yellow journalism?
300
A large corporation formed by the merging of separate and diverse firms.
What is a media conglomerate?
300
In media law, the defamation of character in written expression.
What is libel?
400
An understanding of the mass communication process through the development of critical-thinking tools—description, analysis, interpretation, evaluation, engagement—that enable a person to become more engaged as a citizen and more discerning as a consumer of mass media products.
What is media literacy?
400
The association of a product with positive cultural values/images even if there is little connection.
What is the association principle?
400
A subjective bias where journalists judge other cultures from their own cultural perspective, and see their own culture as being superior.
What is ethnocentrism?
400
The phenomenon of American media, fashion, and food dominating the global market and shaping the cultures and identities of other nations.
What is cultural imperialism?
400
SOPA
What is the Stop Online Piracy Act?
500
Media production, media studies, advertising, public relations, and journalism.
What are the 5 concentrations of the Communications Department?
500
One way advertisers target individuals through online advertising that we discussed in class.
What is:
1. Collect information through cookies and online surveys,
2. Track ad impressions and click-throughs, or
3. Build profiles for consumers based on this information
500
An ethical position that asserts that the ends never justify the means.
What is absolutist ethics?
500
The acceptance of the dominant values in a culture by those who are subordinate to those who hold economic and political power.
What is hegemony?
500
Repealed in 1987, this FCC rule required broadcast stations to both air and engage in controversial-issue programs that affected their communities and, when offering such programming, to provide competing points of view.