Show:
Television
Radio
Public Relations
Media Studies
Advertising
100
Sitcom is the shortened version of this genre of television.
What is situation comedy?
100
This 1938 radio broadcast prompted the FCC to call for stricter warnings before and during programs imitating the style of radio news.
What is "War of the Worlds"?
100
A strategic communication process that builds mutually beneficial relationships between organizations and their publics.
What is public relations?
100
The assessment of roles and impact of mainstream media on contemporary society.
What is media studies?
100
In the days before modern advertising, individuals who purchased space in newspapers and sold it to various merchants.
What are space brokers?
200
Jersey Shore is an example of this type of television genre.
What is reality television?
200
The sweeping update of telecommunications law that led to a wave of media consolidation in the 1990s.
What is the Telecommunications Act of 1996?
200
A public relations cardinal rule.
What is "never, ever lie."
200
An understanding of the mass communication process through the development of critical-thinking tools—description, analysis, interpretation, evaluation, engagement—that enable a person to become more engaged as a citizen and more discerning as a consumer of mass media products.
What is media literacy?
200
The Greek term relating to emotion.
What is pathos?
300
This type of network television program tainted TV’s reputation and further altered the power balance between broadcast networks and program sponsors early in the history of television.
What is quiz show?
300
The first radio legislation passed by Congress, it addressed the problem of amateur radio operators cramming the airwaves.
What is the Radio Act of 1912?
300
This are of public relations manages relationship between a government entity and communities/constituents.
What is government relations?
300
Three approaches to media studies.
What are social science, interpretive, and critical?
300
A consumer typology based on audience values and lifestyles.
What is VALS?
400
An FCC regulation that required all cable operators to carry all local TV broadcasts on their systems.
What are the must-carry rules?
400
The unethical (but not always illegal) practice of record promoters paying deejays or radio programmers to favor particular songs over others.
What is payola?
400
A PR founding father who believed the public should be informed and critics should be answered honestly.
Who is Ivy Lee?
400
The most common stereotype mainstream media rely on when representing African American males.
What are violent criminals?
400
The association of a product with positive cultural values/images even if there is little connection.
What is the association principle?
500
This regulation banned the networks from running their own syndication companies and thus reduced their ability to reap profits from syndicating old TV series.
What is fin-syn or the Financial Interest and Syndication Rules?
500
Small electrical devices that, like vacuum tubes, could receive and amplify radio signals.
What are transistors?
500
The founding mother of public relations.
Who is Doris E. Fleischman?
500
The view that representations of romantic relationships should consist of one male and one female.
What is heteronormativity?
500
One way advertisers target individuals through online advertising that we discussed in class.
What is: 1. Collect information through cookies and online surveys, 2. Track ad impressions and click-throughs, or 3. Build profiles for consumers based on this information