Design Principles
What principle refers to creating a focal point using size, color, or placement?
Emphasis
What rule divides an image into 9 equal parts?
Rule of Thirds
What is b-roll?
Secondary/Supplemental/Extra Footage
Name one element of a brand identity.
Logo, color, typography, imagery
Name 2 typefaces.
Serif, Sans Serif, Script, Handwriting, Monospace, Display/Decorative
Which principle ensures elements feel visually connected and organized?
Alignment
What type of shot shows the environment around the subject?
Wide Shot
Sketching out the sequence of events for a video project is called, what?
A Storyboard
Why is consistency important in branding?
Builds recognition + trust
What is visual hierarchy in typography?
Organizing text by importance
Name the 4 core design principles that make up the acronym C.R.A.P.
Contrast, Repetition, Alignment, Proximity
______ creates depth, emotion, and focus in photography.
Lighting
What is the most important component of video content?
Audio Quality
Name 2 types of logos.
Pictorial, Lettermark, Emblem, Wordmark, Mascot, Abstract, Combination.
Why should you limit the number of fonts in a design?
Avoid clutter / improve clarity
What is the area between elements that gives the eye a place to rest and increases clarity called?
White Space/Negative Space
How you position the edges of your photo.
Framing
What do you call a video designed to teach a process or skill?
How-To / Tutorial
What makes a good logo?
Simplicity, Memorability, Versatility, Timelessness, Appropriateness
What is a “lower third”?
Text overlay typically used in video
If everything on a slide is bold and large, what principle is being violated?
Hierarchy / Contrast
What is it called when the viewer's eye is drawn toward a specific area of the photo?
Focal Point
What year was YouTube founded?
2005
What type of graphic helps users recognize meaning instantly?
Icons / Symbols
Name 2 of the most common/widely used fonts.
Arial, Times New Roman, Roboto, Helvetica