The Platforms
What social media platform was the fastest to 1 billion users?
TikTok
When did fake news start?
1800s with yellow journalism OR 2016 election
What chemical is responsible for our addiction to our phones?
Dopamine
What is virality?
“The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another; the quality or fact of being viral.”
What is a brand?
What people think of when they hear your name
Name at least one company that Facebook has purchased.
Instagram, Oculus, WhatsApp
What event was considered to be “America’s first fully-interactive national tragedy of the social media age?"
The Boston Marathon Bombing
What is the current human attention span? BONUS: What is a goldfish's attention span?
8 seconds, 12 seconds
Name one of the two types of virality.
Roadblock and Stagger
What's the most important reason to have a LinkedIn profile?
The job hunt, establish professionalism and credibility
Instagram is about communicating through images. When did this idea/practice start?
Cave people
People believe sources that tell them ________.
People believe sources that tell them that they're right.
On which platform does the most cyber-bullying occur? BONUS: Why?
Instagram; easiest to attack photos
What was the original purpose of the hashtag? BONUS: What year was the first hashtag used?
Grouping and organization of similar thoughts/subjects; 2007 on Twitter
What type of marketing dominates TikTok?
Influencer marketing
What company bought Vine?
What is YOUR responsibility in the social media news landscape?
What is "doomscrolling?"
Immerse yourself in negative content
Name two of the factors that can make a piece of content go viral.
Timeliness, comedy, identifiability, shock factor, follower base, community
Why do human beings like video so much?
Your brain is hard-wired to solve problems in and unstable environment that is in constant motion.
What year did Facebook launch? BONUS: What was it originally named?
2004, as "The Facebook"
What is the difference between fake news and misinformation?
The DELIBERATE nature of how it is spread
What is "meforming?"
The desire to disclose information about yourself
What is the most-liked Tweet of all time?
The announcement of Chadwick Boseman's untimely passing
Where did I go to college?
St. Bonaventure University