Everyone's an Influencer
What is the primary benefit of using influencer marketing for brands?
It helps brands reach targeted audiences with authentic endorsements.
This type of audit helps identify what’s working, what’s not, and where there are opportunities for improvement in social media.
What is a social media audit?
This metric represents the number of times a piece of content is shown to users, regardless of engagement.
What is impressions?
This trending term, coined by TikTok creator Olivia Maher, refers to a meal made up of small snack-like items such as bread, cheese, pickles, and grapes—an easy and low-pressure alternative to a full dinner.
What is 'Girl Dinner'?
This social media platform has been increasingly used by Gen Z as a search tool.
What is TikTok?
What key factor should brands consider when choosing an influencer to work with?
Audience alignment with the brand’s target market.
This is the first step in the content creation cycle.
What is researching and understanding the audience?
Brandwatch and Talkwalker are examples of these types of analytics tools
What is social listening?
GRWM, Everything I ate in..., Why 99% of your cold emails don’t get replies --- these are examples of
What are social video hooks
This father-son duo became TikTok-famous for rating food court items from a popular warehouse chain with "Boom" or "Doom."
Who are Costco Guys
What is the main ethical consideration brands face when working with influencers?
Transparency and disclosure of paid partnerships.
This acronym stands for a crucial measure in social media analytics that gauges the effectiveness of campaigns.
What is ROI (Return on Investment)?
This metric shows the number of unique users who saw your content.
What is reach?
This Vine star turned YouTuber turned boxer is known for controversial pranks, a Disney Channel past, andrecently fighting Mike Tyson
Who is Jake Paul
This concept involves integrating shopping features directly into social media platforms, allowing users to purchase products without leaving the app.
What is social commerce?
This is the most common way brands track purchases from influencer partnerships
What is a trackable link (or promo code)
This role is often considered the “voice” of a brand on social media, responsible for daily postings and community interaction.
What is a Social Media Manager?
This metric is significant in evaluating social media performance as it shows the rate of interaction and interest in the content.
What is engagement rate?
This platform's "Shorts" feature allows creators to share short-form videos as part of its strategy to compete with TikTok.
What is YouTube
This term describes the network of relationships between individuals on a social platform, often visualized through connections like friends or followers.
What is the social graph
Explain the concept of “micro-influencers” and why they might be valuable to a brand.
Micro-influencers have smaller, highly engaged audiences that can offer more authentic connections with followers.
This practice in social media management involves tracking online conversations about a brand, competitors, campaign and/or industry trends to gain insights and inform strategy
What is social listening
If our SMART goal is to “Increase Instagram followers by 15% in three months.” - what's the measurable part?
What is: “Increase Instagram followers by 15%.”
What's a metric (aside from views) that you can use to measure effectiveness of a social video
Average watch time, completion rate, shares
This graph focuses on grouping users based on shared interests rather than direct connections, allowing platforms to target content more effectively.
What is the interest graph