Chapter Six
This affordance of personal media refers to how long a message lasts.
What is persistence?
As a result of communication, the behaviors of groups become this, meaning that separate individuals have become a functioning whole.
What is interdependent?
Informal channels of communication are often referred to as this.
What is the grapevine?
In this function of the media, sources analyze and evaluate information.
What is correlation?
This cultural dimension centers on the question, "Is the past, present, or future more important?"
What is long-term/short-term orientation?
This affordance of personal media refers to how many people have access to a message.
What is visibility?
This dimension of group behavior references groups devoting some of their efforts to creating a positive group climate.
What is the maintenance (or social) dimension?
Organizations employ this person to serve as a filter; they can pass on or discard information. Examples are administrative assistants and receptionists.
What is a gatekeeper?
In this model, media viewers are passive receivers, incapable of defending themselves against media influence.
What is the powerful effects model?
This cultural dimension centers on the question, "Are men and women essentially different from one another?"
What is masculinity/femininity?
This concept describes the virtual spaces that sometimes help us overcome the anxiety of being in a strange place. For example, if we're the first person to arrive at a social gathering, we may take out our phone to feel more comfortable.
What is a telecocoon?
When a group gets too confident and begins to make poor decisions.
What is groupthink?
When interviewing for a job, you might consider these types of skills, which apply to a variety of settings. An example might be your experience using a cash register, which can apply to retail, food service, and other jobs.
What are transferable skills?
These media messages keep powerless groups from making their ideas known.
What are hegemonic messages?
This cultural dimension focuses on the question, "How much risk and unpredictability is tolerable?"
What is uncertainty avoidance?
This hypothesis posits that using computers re-forms the architecture of our brains; for example, using the internet promotes cursory reading, hurried and distracted thinking, and superficial learning.
This is a technique groups use to encourage members to generate as many ideas as they can, as quickly as possible. In this technique, ideas are not yet scrutinized.
What is brainstorming?
Television adheres to this type of logic; it bombards us with information that we must cognitively reassemble.
What is mosaic logic?
What is prejudice?
If your boss shows up on your social media, you might experience this.
What is context collapse?
This is a technique groups use to generate ideas. In it, individuals generate solution ideas on their own and then meet to clarify these ideas.
What is nominal group technique?
There are five predictable _____ stages, which describe public response to a given media product.
What is hype?
Commonplace phrases that offend others by implying negative stereotypes or showing a lack of understanding of others' experiences.
What are microaggressions?