Language
Visual Rhetoric
Argument
Narrative
Rhetorical Foundations
100
This is the study of the relationships among signs, meanings and referents
What is semiotics
100
This term most accurately describes the type of rhetorical strategy used below
What is a visual metaphor
100
The three primary components of the Toulmin model of Argument
What are claim, data, and warrant
100
A dramatic vision that serves to organize everyday experience and given meaning to life
What is a myth
100
An arbitrary representation of something else, a word, an image, or an artifact that represents a thing, thought, or action.
What is a symbol
200
This type of meaning generally refers to the literal commonsense meaning of a sign, ostensibly value free and neutral
What is the denotative meaning
200
These direct our attention to a particular understanding of reality. Framing, editing, sequencing, contact, focus, illumination, etc all produce a particular understanding of the world the producer wants you to take away
What are photographs
200
The obligation to offer reasons sufficient to overcome presumption if you are advancing an argument
What is burden of proof
200
The beauty found in a narrative that is characterized by a strong plot and character development.
What are aesthetics
200
Expressive human action, the rhetorical mobilization of symbols to act in the world
What is symbolic action
300
This theory posits that the structure of language influences the way people perceive the world
What is the Sapir Whorf Hypothesis
300
A cultures collective memory that reflects the dominant ideology and perhaps some fragments of non-dominant ideology
What is public memory
300
The circumstances in which the general authority of an argument should be set aside
What are conditions of rebuttal
300
Describes whether or not the events included in the story correspond to the experiences and understanding of reality of the audience
What is narrative fidelity
300
A communication process through which people are unified into a whole on the basis of common interests or characteristics
What is identification
400
This is a process in which people reject the connotation of a symbol, expose how the meaning of the symbol is constructed, and attempt to change its connotation.
What is resignification
400
This occurs when the person engaging in symbolic action functions as proof of the argument they advance..
What is enactment
400
This type of claim advances a statement about what is worthy
What is a claim of value
400
Sense of immediacy or presence created through the use of descriptions, imagery, and colorful language that make an idea come alive
What is vivacity
400
This ancient thinker gave us the concepts of ethos, pathos, and logos. They are detailed in his collected works, On Rhetoric.
Who is Aristotle
500
"The ship of state" is an example of which rhetorical device that is considered an example of public vocabulary
What is a metaphor
500
In order to be considered this type of visual rhetoric, the artifact must be: a) recognized by everyone in a public culture b) understood to be representations of historically significant events c) objects of strong emotional identification and response and d) regularly reproduced or copies across a range of media, genres, and topics.
What is an iconic photograph
500
A predisposition in favor of the status quo
Presumption
500
One way to assess social truths is by its worldview or frame. This viewpoint that would have you see others as mistaken rather than as evil, while its contrasting frame would see others as evil or vicious rather than mistaken
What is the comic frame
500
Michele Foucault claims this is most dangerous when it is internalized and individuals think they are acting of their own free will. When people who are the objects of this come to believe that they are acting according to their own desires and wishes rather than recognizing the way power has altered their desires they have been manipulated.
What is power.