SELF
CODE SWITCHING
CULTURE & SOCIETIES
BRAND “NAMES”
INTERPERSONAL
100

A view that sees the self as something we “have”, or as “fixed.”

What is Personality?

100

According to Grazian, this kind of self emerges when college students go out to bars and parties.

What is a Nocturnal Self?

100

This model has four stages starting with a "honeymoon" period. 

What is Cultural Adaptation?

100

This author wrote about brand cultures and argued that brands and branding are inescapable parts of our lives and relationships.

Who is Banet-Weiser?

100

This kind of communication pertains to messages that convey fondness and support for another person. 

What is Affectionate Communication?

200

Elisa has a big wart on her shoulder that she is trying to hide from her boyfriend, Joe. From Elisa's perspective this information would fit into this quadrant of the Johari Window.

What is Hidden?

200

One of the three code-switching strategies we learned about, Tiana ____________ her identities and audiences online to show her social media followers that she was working hard to change her reputation as a fighter.

What is Integrated?

200
These two network types are key to the functioning of a society.

What are National Networks and International Networks?

200

This scholar famously coined the term “conspicuous consumption” for spending money on luxury items to assert economic power.

Who is Veblen?

200

The opposite of long-term relationships we also form and maintain these short-term and fleeting relationships -- as brief as a smile and nod when we pass someone we recognize in the neighborhood. 

What are Transitory Relationships?

300

We adjust our behavior according to what we think others want us to do.

What is Self-Monitoring?

300

Goffman explained that by keeping a schedule, we know where and what to be when. Schedules, therefore, help keep these separate or segregated?

What are Audiences?

300

Monochronic and polychronic cultures conceive of this dimension of communication differently.

What is Time?

300

He said that branding communicates “what kind of people the stuff is for.”

Who is Molotch?

300

This stage of relationship development comes right after initially meeting someone when we use small talk to gauge potential relationship interest.  

What is Experimenting?

400

Gender, ethnicity, and age or life stage are examples of this type of identity.

What is Master Social Identity?

400

Because of this issue that danah boyd wrote about, social media users may find it harder to manage their reputation online compared to in person.  

What is Context Collapse?

400

A workplace where the employees have worked together for decades, socialize outside of work, and know each other well likely exhibits this kind of culture. 

What is High Context?

400

Writing for the business newsletter Fast Company, this author introduced the notion of “personal branding”?

Who is Tom Peters?

400

The idea that uncertainty and interdependence can create rough patches in relationships as people become closer and the relationship gets more serious.

What is Relational Turbulence?

500

Of impressions given and impressions given off, this one is more likely to be verbal, and controlled.

What is Impression Given?

500

By enacting “decent” and “street” codes separately by social media platform, the teenagers in Lane’s study practiced this code-switching strategy.

What is Partitioning?

500

When the novelty of living in a new country wears off and it becomes really annoying not to be able to eat the foods you're used to eating, you're probably in this stage of cultural adaptation. 

What is Frustration?

500

This brand name is associated with Ivy League wealth in New England, but the person the name belongs did not go to college or grow up rich.

Who is Kiel James Patrick (KJP)?

500

Acting or seeing yourself as superior or more worthy than your partner characterizes this communication climate.

What is Defensive?