TWO PART QUESTION:
Something we want to avoid in PR writing. Some examples are:
- "A great number of"
- " At this point in time"
- "Due to the fact"
Make the correct suggestion as to fix the above issue
What is wordiness?
"A great number of" - MANY
"At this point in time" - NOW
"Due to the fact" - ALTHOUGH
100
It is concise, eye-catching, informative, maximum eight to ten words.
What is a headline?
100
Address the CP Style Errors:
- The Prime Minister, Justin Trudeau, announced that the department of justice will bring back the cf-18s from iraq and syria.
The prime minister, Justin Trudeau, announced that the Department of Justice will bring back the CF-18s from Iraq and Syria.
100
TWO PARTS:
a) What voice do you use when the actor appears before the main verb?
e.g. The instructor developed a very difficult final exam for COMM 1849.
b) Write the sentence in the opposite voice
a) What is ACTIVE VOICE?
b) A very difficult final exam for COMM 1849 was developed by the instructor.
100
Short messages, usually by a non-profit agency or governmental agency, used on radio and television station at no charge
What are public service announcements?
200
Get people to take action; change attitudes and opinions; reinforce existing predispositions and/or influence people to buy a product, use a service or support a worthy cause.
What is the intention of PR Messages/Writing?
200
Standard news release copy that provides basic information about an organization
What is a boilerplate?
200
Address the CP Style Errors:
4 of the 1600 children who attended the School achieved one hundred % in the Math Course.
Four of the 1,600 children who attended the school achieved 100 per cent in the math course.
200
Identify what the grammar error is made and make the corrections:
a) That group were late in getting started.
What is Subject-Verb Agreement?
a) That group was late in getting started
200
Examples of these are:
- Announcement
- Reaction
- Bad news
- Hometown
- Feature
What are news releases?
300
1) Audience analysis
2) Source credibility
3) Appeal to Self-Interest
4) Clarity of Message
5) Timing and Context
6) Symbols and Slogans
7) Semantics
What are factors of persuasion in PR writing?
300
The acronym is UGC.
What is User Generated Content?
300
Address the CP Style Errors:
Julies' plane arrives in Calgary, Alta on Sun. January 10 2016 at 10:00 pm.
Julie's plane arrives in Calgary on Sunday, Jan. 10, 2016 at 10 p.m.
300
Identify the grammar error and make the correction:
After lunch I went to the market to buy oranges, bread, and eggs.
What is a COMMA Error?
After lunch, I went to the market to buy oranges, bread and eggs.
300
Intended to rebut, clarify information mentioned in a news story or add information that might not have been included.
What is a letter to the editor?
400
Timeliness, Prominence, Proximity, Significance, Unusualness, Human Interest, Conflict
What is - What makes something newsworthy?
400
Appears at the start of the lead paragraph. CALGARY, (Dec. 7, 2015)
What is a Dateline?
400
Address the CP Style Errors:
The color of the font I use on my Email, Intranet and personal Website is blue, which is similar to westjets colors.
The colour of the font I use on my email, intranet and personal website is blue, which is similar to Westjet's colours.
400
Identify the grammar error and make the correction:
When someone travels outside of Canada for the first time, they need to apply for a passport.
What is Pronoun Agreement?
When someone travels outside of Canada for the first time, he or she needs to apply for a passport.
400
A story, generally longer than a news release, that focuses on a human interest or provides background about a service or product in an entertaining way.
What is a feature article?
500
The most important things to consider when planning any piece of PR writing. (Identify the elements)
What are Mini-communication plan elements?
A) What is the situation? What are you trying to achieve?
B) Who is your audience? What do they need to know
C) What are the key messages? What tools are you going to use?
500
In this format, the most important or interesting information is conveyed first, followed by the information that is increasingly less important.
What is the Inverted Pyramid
500
Address the CP Style Errors:
I drove eighty km/hr to Vancouver, BC last Spring to see a twelve year old farm girl whose' dog's like to herd calfs.
I drove 80 kilometers per hour to Vancouver last spring to see a 12-year-old farm girl whose dogs like to herd calves
500
Identify the grammar error and make the correction:
I really enjoy running, to dance and skiing.
What is PARALLELISM
I really enjoy running, dancing and skiing.
500
Jargon for making an appeal to an editor or journalist to do a story on your product or service.