Why Communicate Science
Amateur botanists in the early 19th century is an example of _____.
The republic of science
What is the main reason why different racial groups score differently on STEM-related questions?
They have different degrees of access of educational resources.
Audiences are a complex group of people, one way to help us distinguish different audience types is that _______.
Distinguishing them by primary and secondary audiences.
What is the Dunbar number?
150
What is a misplaced modifier?
When the word or phrase the modifier describes is not close enough to be clear.
What is the most significant influence of the launch of Sputnik in 1957?
Heavy government investment in science development.
Why are scientists and science portrayed badly in the early 20th century?
Because of the gap between science and general public
According to Stuart Hall, a successful communication process usually involves two parts, which are __________.
Encoding and decoding
When talking with someone within your silo, what is a good strategy to make that person feel more inclusive?
Using "we" perspective
What is the most effective way to avoid using too many prepositional phrases?
Convert two or more prepositional phrases into single-word modifiers.
What is the most significant difference between public perception of science in the early 19th and late 19th century?
The perception of science changed from "what is done by the public" to "what is given to the public."
How did the media portrayal of scientists and science change over time?
It changes from negative to more positive portrayals but is still stereotyped.
What is the participatory model of science communication?
Citizens actively participate in the science production process
What is the main argument of the "social brain hypothesis?"
The human brain is unusually larger than that of other species because they need more cognitive power to maintain social relationships
Under what circumstances can passive voice be useful?
When you want to avoid the contestations between you and your readers.
What is the essential argument of the 1985 Bodmer report?
Public science literacy is crucial to citizen's social well-being and national prosperity.
How does the information age influence the public understanding of science?
People have more access to scientific information but also are more vulnerable to misinformation. Filter bubble makes it difficult to change people's attitudes.
People see things differently depending on their knowledge, past experiences, and culture. We can also say that people have different ________.
Frame of reference
What is the name of the approach in which you acknowledge your cognitive limitations regarding understanding your audience so you hold a respectful view of other cultures?
A cultural humility approach
In the lecture about acronyms, our example of "WTF" stands for _______.
Water-soluble Thiourea-Formaldehyde (This will not be in the exam) :)