Measurement 1
What is a Likert Scale?
5 standardized response questions, "1 being Strongly Disagree to 5 being strongly agree"
______ is when a test is given to a group of people and then repeated, with the same people, a week or two later.
test-retest
What is the process of selecting the individual units for study?
Sampling
List ONE of the four problems with using previous measurement scales
• Some go back 50+ years
• Culture gaps, especially development of new
cocultures
• Technology gaps: Social media, AI
• Most researchers adjust by pretesting questions
or adapting for new target population.
Resilience lacks _______ if it was designed to capture communicating resilience with others, not as a trait
content validity
What is a census?
Explain what internal vs external validity is
Internal validity: truth in the study
External validity: truth in real life
What is predictive validity?
In the "real world" Predict outcomes in workplace, relationships
This probability sampling first samples larger
units, then samples progressively smaller units
Multistage cluster sampling
Which two measurement scales are discrete? Which two are continuous?
Discrete: nominal, ordinal (numbers and percentages)
Continuous: interval, ratio (more detail)
What is inter-item reliability?
Inter-item reliability refers to the extent of consistency between multiple items measuring the same construct. Example: personality tests
Criteria for inclusion:
• Currently attending college full time
• Majoring in journalism
• 18-25
• Gender?
• Minor?
Is an example of what kind of nonprobability sampling?
purposive or judgemental sampling
Explain the difference between numbers and numerals
– Numerals are labels:
Laptops: HP Spectre, Macbook Air, HP
Elitebook, Framework Laptop 13
– Numbers assign value to phenomena: HP
Spectre (1), Macbook Air (2), HP Elitebook (3),
Framework Laptop 13 (4)
List the numerical measures
mean, median, mode
List the four measurement types
nominal, ordinal, ratio, and interval