Focus Groups/Interviews
_____ is when you observe, describe, and interpret people’s behavior (In Natural Settings And With Them)
ethnography
What did Dr. Chao visit class to discuss?
conspiracy theories
What is Aristotelian analysis?
ethos, pathos, logos
_____ is a specialized form of ethnography online
netnography
What purpose do research questions serve?
define context and limit content
_____ analyses examine message content to understand the nature of persuasion.
Rhetorical
What is grounded theory?
grounded theory is an inductive approach where new theories are derived from the data.
What are three advantages to content analysis?
Raw material is readily accessible
Human research not typically required
Reliability can be 100%
Semiotics
What is a focus group and how many people do they consist of?
A researcher selects 6 to 12 people to engage in discussion surrounding a social event.
What are four disadvantages to content analysis?
Only addresses questions of content
Application only for comparison
Question of how content interpreted
Validity can be a problem
In Burke’s dramatistic analysis, “ratio analysis” means examining the ______.
significance of each pentad unit
List some advantages and disadvantages of listening methods.
Advantages
• Insights, language, unique logics
• Discover minority and dissident voices
• Observational methods have higher validity
Disadvantages
• Variable human behavior over time
• Relationship between researcher and participants
List at least four of the eight steps of content analysis gone over in class
Develop hypothesis or research question
Define the content to be analyzed
Sample the content
Select units for coding
Develop a coding scheme
Assign each occurrence a code
Count occurrences of coded units
Report results, patterns, and inferences
List the dramatistic pentad (5 steps).
a. Act –what act is taking place?
b. Agent – who is taking this action?
c. Agency – how or by what means did the act take place?
d. Scene –where and when did the act take place?
e. Purpose –why was the act done?