When you have a "gut feeling" about something, you are relying on this way of knowing.
What is intuition?
This refers to the systematic generation of knowledge, which must be replicable, reflexive, and cumulative
What is science?
This refers to a general way of seeing or going about the world around you as it relates to research.
What is a "paradigm"?
The "things" that we measure in research
What is a variable?
When you believe something to be true because it's "always been true", even if there is evidence against it
What is tenacity?
This means that researchers "step back" and try to think of their own biases and positionally
What is being "reflexive"?
"Friday Funday" is not a "real" thing (neither is Friday, mind you) except as defined by this type of ontology.
What is "nominalism"?
A variable that is affected or impacted due to a change in a previous variable, also known as an "effect" variable.
What is a dependent variable or "DV"?
This kind of hypothesis claims that an effect group's score will be higher (or lower) than a control/baseline group's score following a stimulus, we are making this type of hypothesis.
What is a Directional/one-tailed hypothesis.
If you believe something because I (the professor) tell you it to be so, you are relaying on this form of knowing
What is Authority
This is when researchers try to copy each other, with good intentions of course!
What is "replication"?
Or, "replicable"
If you believe that truths about communication are measurable and intersubjective, you most likely have this kind of epistemology
What is "objective?"
Something that we manipulate in research in order to observe a change in something else
What is an independent variable?
When we ask or inquire into the nature, association, or relationship between variables.
This problem with common ways of knowing stems from the fact that humans are imperfect and prone to their own biases.
What is "accuracy"?
An example of this is when Dr. B acknowledges the limitations of his Emoji paper in his Emoji paper.
What is being reflexive and self-critical?
If you have a nominalist ontology, a subjectivist epistemology, and a qualitative methodology; you likely have this type of axiology
What is value-laden?
When one variable goes up, while another variable goes up (even if the second variable is a "bad" thing)
What is a positive relationship?
When we claim that two or more variables will have an association or relationship to one another, we are making a
Hypothesis
You are a diehard Yankees fan. You visit Fenway Park, home of the rival Boston Red Sox. You are either unwilling (or unable) to acknowledge Fenway's beauty and standing as a historic ballpark due to your love for the Yankees, which represents this issue with everyday ways of knowing
What is "cognitive conservatism"?
An example of this is when Dr. B updates the next Emoji study to include different Emoji to build on and improve previous findings.
What is cumulative and self-correcting?
This ontological perspective argues that truth/reality is shaped and created by our interaction and communication. Meaning is derived from communication.
What is "social constructivism"?
When one variable goes up, another goes down (even if the second variable is a "bad" thing)
What is a negative relationship?
Another way to say that, whether featuring one tail or two, the hypothesis monster is always "looking" somewhere.
What is directionality?