The study of the origin, nature, method, and limits of knowledge
What is epistemology?
100
A term suggesting that masculine and feminine styles of discourse are best viewed as two distinct cultural dialects.
What is genderlect?
200
Relational Dialectics
Who is Leslie Baxter & Barbara Montgomery?
200
Dramatism
Who is Kenneth Burke?
200
Identification
What is the common ground between speaker and audience?
200
Theory about theory; the stated or inherent assumptions made when creating theory
What is metatheory?
200
The inseparable combination of signifier and signified.
What is a sign (in semiotics)?
300
Interactional View
Who is Paul Watzalwick?
300
Semiotics
Who is Roland Barthes?
300
Communication aimed at maintaining relationships rather than passing along information or saying something new.
What is phatic communication?
300
The requirement that a scientific theory be stated in such a way that it can be tested and disproved if it is indeed wrong
What is falsifiability?
300
They myth that society is held together by common norms such as equal opportunity, respect for diversity, one person-one vote, individual rights, and rule of law.
What is democratic pluralism?
400
Social Judgment Theory
Who is Muzafer Sherif?
400
Cultural Approach to Organizations
Who is Clifford Geertz & Michael Pacanowsky?
400
"The Medium is the Message"
What is the assumption made by Marshall McLuhan and other media ecology theorists?
400
Data collected through direct observation
What is empirical evidence?
400
The dimension of a the narrative paradigm that asks whether a story "hangs together."
What is narrative coherence?
500
Elaboration Likelihood Model
Who is Richard Petty & John Cacioppo?
500
Cultural Studies
Who is Stuart Hall?
500
The study of "anything that can stand for something else"
What is Semiotics?
500
The assumption that behavior is caused by heredity and environment
What is determinism?
500
Gerry Philipsen
Who is the theorist credited with Speech Codes Theory?