Ch 1 and 2
Social media content directly created by users
What is user generated content?
The overall tone and format in which you present your updates and other forms of communication
What is brand voice?
A document that outlines, defines, and structures what pieces of content need to be created and disseminated at specific points of time and on which channels for a brand, organization, or individual
What is a content calendar?
Metrics that can be collected easily either from the social media channel itself or by a separate service or program.
What are basic metrics?
A basic way to categorize a group of individuals, involving the basic population data that are easily collected such as age, education level, ethnicity, and location
What are demographics?
A set of moral guidelines and principles that influence our behaviors and interactions
What are ethics?
The collection and strategic process of crafting and sustaining a specific image in hopes of establishing a clear advantage in the minds of collective audiences online and offline.
What is a personal brand?
What is a social media freelancer?
Focused activities on social media to learn, explore, and uncover emerging trends, opportunities, activities, and issues that could impact a company, individual, or brand either positively or negatively
What is Social Media Listening?
How you will go about accomplishing objectives
What is social media is an art and a science?
Posting opinions without permission while still representing the agency or organization
What is going rogue?
Name two websites you can use to help build your personal brand
What are LinkedIn, Canva, Hootsuite, Tweetdeck, Twitter, etc
The systemic process of understanding, analyzing, and reporting insights and conversations on reputation, brand position, community health, and opinion of key audience members virtually.
What is social media monitoring?
Provide 3 potential social media objectives for AJ's Wings
What are answers vary?
Define social media
What is a personalized, online networked hub of information, dialogue, and relationship management. These new communication technology tools allow individual users and organizations to engage with, reach, persuade, and target key audiences more effectively across multiple platforms.
What are answers vary?
Name four types of companies or industries where one could work in social media
The systematic gathering of information in a scientific and objective manner to help answer questions
A systematic, thorough, and aligned document that outlines from start to finish what a brand, individual, or organization wants to accomplish on social media
What is a strategic plan?
Provide examples of 4 of the social media deadly sins
What are Misappropriation, Abandonment, Manipulation, Ignorance, Monotony, Narcissism, and Uniformity?
Provide 3 of the must-haves for a company social media policy
Introduction to the overall purpose of the social media policy, employee conduct and personal identity section, overall tone on social media, responsibility for what you create, write, and share, authenticity and values presented online, added section for representing the brand and following the law
Name four types of key roles in social media
What are social media community managers, social media coordinators, social media strategists, content creators, multimedia producers, writers/editors, freelancers, and consultants?
Name four types of basic metrics for Facebook, Twitter, and/or Instagram
What are likes, reactions, shares, followers, favorites, retweets, mentions?
The five elements of SMART criteria
What are Specific, Measurable, Achievable, Realistic, and Timely?