TV
This concept describes the phenomenon of more and more people watching streaming services instead of cable TV.
What is cord-cutting?
This type of internet was developed in the 1970s to prevent any vulnerable center from being knocked out easily.
What is ARPANET (first generation of social media)?
A high-budget game developed by a large studio with high production values, advanced graphics, and extensive marketing.
What is a 3A game?
This concept describes generalizations about a group of people based on limited information.
What is a stereotype?
This type of advertising is designed to "blend into" the original content in a less invasive way.
What is native advertising?
This video game model features free-to-play with an in-game store and constant updates to keep players playing.
What is Game as a Service (GaaS)?
This concept describes a new model in a post-broadcasting era: networks target more niche audiences than a broad and general audience.
What is narrowcasting?
This generation of social media features user-generated content.
What is Web 2.0 (the third generation of social media)?
An example of this type of video game is Pokemon Go.
What is an augmented reality game?
This type of TV network enjoyed less regulation on sexual and violent content in the post-broadcast TV network era.
What are premium cable networks?
An example of this marketing strategy is a fitness influencer who might partner with a sportswear company like Nike, sharing discount codes and positive reviews to encourage followers to purchase them.
What is influencer marketing?
What is the reason why the Chinese video game industry adopted a game-as-a-service model?
Piracy was common in the market, and people were unwilling to pay for content.
How is the revenue model for the broadcast industry similar to the radio between the 1940s and 1950s?
They both relied on advertising.
How would you theorize Twitter hashtags' power to contextualize a tweet?
The framing power of hashtags
What is the difference between the US video game industry model and the Japanese model?
US: focusing on 3A games, large production scale, and less creative space.
Japan: focusing on stories and play experience, smaller production scale, more creative space.