Grammar, Spelling & Style
This is the spelling style most Canadians follow.
What is Canadian spelling?
Understanding who the client is, what they do, the company's history, etc., are things that you should know before attending this.
What is a client meeting?
The abbreviation, IABC, is short for the name of this association.
What is the International Association of Business Communicators?
True or false: Campaign evaluation measures its impact and effectiveness and provides a way to learn and improve for the next campaign.
What is true?
This is the date of our last class.
What is August 9?
This is the spelling guide The Canadian Press and many Canadian organizations follow.
What Canadian Press Caps and Spelling?
Google searches, surveys, 1:1 interviews, focus groups, user testing and A/B testing are tactics used for this purpose.
What is information gathering?
In writing, this is the stage where a work is reviewed and edited to improve its readability.
What is copy editing (peer review, proofreading)?
The abbreviation KPI is comprised of these words.
What is Key Performance Indicator?
The acronym YIC is short for these words.
What is Your Ideal Campaign?
True or false: Alot is a word.
MailChimp, Typeform and SurveyMonkey are examples of this type of tool.
What are survey tools?
This is the name of the tool you used to create your mind map for the YIC project.
What is Mindmeister?
These are measurable data points used to determine the achievements of your campaign.
What are metrics or KPIs?
What is AI (Artificial Intelligence)?
This tells you what words, spelling and format to use when creating content.
What is a style guide (or editorial style guide or content style guide)?
This type of document is created at the beginning of the project; it identifies the project name, outlines the project's goals and objectives, and details the budget, delivery date, key stakeholders and more.
What is the project brief?
This type of language is used to avoid biases, slang, and expressions that discriminate against people. Using it can resonate more with audiences by speaking and writing in ways everyone understands and feels welcome.
What is inclusive language?
True or False: Campaign evaluation occurs at every stage of the campaign.
What is true? (Consider KPIs, goals, etc., at the project ideation stage, content development stage, launch strategy, when live and afterwards).
This is the correct spelling of Sam's last name.
What is K-O-H-N?
A profession or group uses these particular words, which are difficult for others to understand and should be avoided in content development.
What is jargon?
This document provides a project summary and background. It summarizes and aligns the project's mission, goals, objectives, audiences, brand voice and key messaging. It often also identifies potential challenges or barriers.
What is the creative brief?
This typically includes panels, images, titles and captions and provides a sequential breakdown of each video shot.
What is a storyboard?
What are Specific, Measurable, Achievable, Relevant and Time-Bound?
DALL-E and Midjourney are examples of this category of AI tool.
What is image generating?